Tesco - Verdict Company Briefing - new company profile report published

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2013-01-09 21:37:32 - Tesco - Verdict Company Briefing - a new company profile report on companiesandmarkets.com

Tesco´s UK performance has slowed through 2011 and into 2012, causing profits to drop and forcing it to revisit its pricing strategy and invest in own brand ranges and its store environment to improve the shopping experience. This Verdict company briefing includes sales data and market shares for Tesco´s food & grocery, clothing & footwear and electricals offer.

Report Scope

- Plan

 

 

your expansion strategy by understanding how and where Tesco has increased its store portfolio, and the impact this has had on densities
- Benchmark your performance in food & grocery with detailed key performance indicators across sales and space data for Tesco
- Compare your allocation of clothing retail space with Tesco by uncovering Verdict´s data on the space dedicated to over 30 product categories.
- Understand the range of purchasing channels that Tesco offers its customers in order to maximise the potential of your own ecommerce proposition.
- Benchmark Tesco´s performance in clothing by using Verdict´s proprietary sales data for womenswear, menswear, childrenswear and accessories.

Key Highlights

Tesco´s overall performance for 2011/12 reflects strong growth in international markets but its UK performance continues to provide cause for concern. The agility which propelled the retailer to overtake Sainsbury´s for the top spot in grocery retailing in the 1990s is no longer there as the business has grown both domestically and internationally.

Investment in the UK market has been pinpointed as a strategic priority. The entry level value range has been relaunched as Everyday Value with redesigned packaging and improved recipes. Stores are being refurbished across the estate and staff levels are being improved to keep availability at optimum levels and provide shoppers with better service.

Despite operating in a competitive market, Tesco has continued to grow clothing sales through multichannel developments, such as click & collect, and the rollout of Extra stores. While non-food categories have struggled at Tesco, with OOT formats falling out of favour with the British shopper, clothing has been one of the more resilient categories

Reasons to Buy

- Will Tesco´s food & grocery sales recover in 2013, and what impact will this have on market share?
- How will Philip Clarke´s investment plans drive renewed sales growth in the UK?
- What is Tesco´s share of the womenswear, menswear, childrenswear and footwear markets? What is Tesco´s value clothing market share for 2012?
- Which customer segments visit Tesco for clothing and what is its share of each demographic group? Will new range launches in clothing alter this?
- What are Tesco´s goals around own brand development in clothing and international expansion of stores and online? What is the likely outcome?

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