New Market Report: Advertising Agencies in the US
2013-01-17 16:21:24 - Recently published research from IBISWorld, "Advertising Agencies in the US", is now available at Fast Market Research
Making a name: Agencies will continue looking to specialization and digital media to grow revenue
Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five years. However, revenue has begun to recover and will continue rising over the next five years as firms adapt to
the changing environment. Many agencies have established or acquired special divisions designed to provide these services, and integration of traditional media advertising with new media promotions will become increasingly important.
Full Report Details at
Advertising agencies create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material, media planning and buying (e.g. placing advertising).
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Companies Mentioned in this Report: Publicis Groupe SA, Omnicom Group Inc., The Interpublic Group of Companies Inc., WPP PLC
Report Table of Contents:
INDUSTRY AT A GLANCE
Key External Drivers
Industry Life Cycle
PRODUCTS & MARKETS
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
JARGON & GLOSSARY
IBISWorld's Industry Intelligence can assist in making better business decisions about strategies and revenue generation by gaining an instant understanding of an unfamiliar or familiar industry faster & more conveniently than previously possible. IBISWorld's reports cover over 700 United States industries - everything from Shoes Stores to Gold Ore Mining and all industries in between. In addition to their core Industry Report product, they also publish over 700 US Industry Risk Rating Reports, over 700 Industry Profiles, over 8000 Publicly Traded US Companies as well as hundreds of Economic & Demographic Profiles. View more research from IBISWorld at www.fastmr.com/catalog/publishers.aspx?pubid=1007
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