New Market Report: Bleach in Romania

2013-02-01 18:00:46 - New Consumer Goods market report from Euromonitor International: "Bleach in Romania"

The performance of bleach was mainly the result of the advertising campaigns of Ace as providing a whitening effect without affecting the laundry, which has created the perception of bleach as a laundry product rather than a surface cleaner or disinfectant. Ace is the main source for the volume dynamics of bleach over the review period but it could no

longer support growth in 2011. The diminished purchasing power combined with the fact that laundry detergents also provide a whitening effect and...

Euromonitor International's Bleach in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/532265_bleach_in_romania.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

BLEACH IN ROMANIA
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach by Type: % Value Analysis 2006-2011
Table 2 Sales of Bleach: Value 2006-2011
Table 3 Sales of Bleach: % Value Growth 2006-2011
Table 4 Bleach Company Shares 2007-2011
Table 5 Bleach Brand Shares 2008-2011
Table 6 Forecast Sales of Bleach: Value 2011-2016
Table 7 Forecast Sales of Bleach: % Value Growth 2011-2016
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 Interstar Chim SA: Key Facts
Summary 2 Interstar Chim SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Interstar Chim SA: Competitive Position 2011
Executive Summary
Sales Decline in 2011
Poor Performance Due To Loss of Purchasing Power
Indisputable Dominance of Multinationals
Traditional Independent Small Grocers Control Distribution
Forecast Growth Impacted by Slow Economic Recovery
Key Trends and Developments
Sales Affected by the Diminished Purchasing Power
Revitalisation of Expansion Plans for Large Retailers
Multinationals Control Home Care Products
Sales in Rural Areas Remain Underdeveloped
Rapid Penetration of Automatic Washing Machines
Market Indicators
Table 8 Households 2006-2011
Market Data
Table 9 Sales of Home Care by Category: Value 2006-2011
Table 10 Sales of Home Care by Category: % Value Growth 2006-2011
Table 11 Home Care Company Shares 2007-2011
Table 12 Home Care Brand Shares 2008-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources

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