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Power Sports Market Report: 2012 Edition- New Report by Koncept Analytics



2013-02-27 08:35:03 - This report analyzes global power sports market. N.America is the largest market for ATVs governing two-third of the same. The market is reined by few large players’ viz. Honda Motor, Yamaha Motor, Polaris industries, Harley Davidson and Arctic Cat.

Power sports market is bifurcated into ORV or off-road vehicles (ATVs & side-by-side vehicles), heavy-weight motorcycles, snowmobiles, and personal watercrafts. ATV or All-Terrain Vehicles travel on low-pressure tires with seats straddled by the operator. This vehicle is designed to handle a wider variety of terrain, for the purpose of sports and is also used for camping or hunting. The Side

by Side is a small 2-person or 4 person four-wheel drive off-road vehicle.

A motorcycle is designed for long distance travel, navigating congested urban traffic, cruising, sport and racing, or off-road conditions. Six main categories of motorcycles include cruiser, sport, touring, standard, dual purpose, and dirt bike. A snowmobile is a land vehicle designed for winter travel on snow. These machines are designed in such a way that they do not require a specific road or trail. There are mainly five types of snowmobiles: entry level, performance, touring, mountain and utility. A personal water craft (PWC), also called water scooter, is a recreational watercraft that the rider rides or stands on, rather than inside of, as in a boat. On the basis of their method of operation and seating capacity, the personal watercrafts are of the following three types: stand-up models, sit-down models and multi-person models.

North America is the largest market for ATVs representing more than two-thirds of the total market share. In the North American, the US accounts for the largest share followed by Canada. In the snowmobile segment also, the US and Canada are the major regions globally accounting for more two-thirds of the market share. Sales in the motorcycle segment sales in North America improved after the global economic recession. The sales of PWC in the US have showed improvement after undergoing a huge loss due to global economic recession.

Global GDP is a major growth driver for power sports market, as improving economic conditions encourage people to spend more money on this market. In addition, the increasing urban population is also adding to the market growth. In the meanwhile, the global market is faced with a number of major challenges which include increasing number of deaths and injuries due to ATVs. The key trends observed within the market include age and income of snowmobilers, price of snowmobiles in North America, and cost of PWC in the US. The report also includes the company profiles of the leading players in the market.

This report consists of the following sections:

1. Power Sports: An Overview

-Off-Road Vehicles
-Motorcycles
-Snowmobiles
-Personal Watercraft

2. Global Power Sports Market

3. Off Road Vehicles (ORV) Market
-Global Sales
-Market Segments

3.1 All-Terrain Vehicles (ATV) Market

3.1.1 Global ATV Market
-Global Sales
-Regional Breakdown

3.1.2 North American ATV Market
-US ATV Sales
-Canada ATV Sales

3.1.3 ATV Market in Rest of the World

3.2 Side-by-Side Vehicle Market

4. Snowmobiles Market

4.1 Global Snowmobiles Market
-Global Sales
-Regional Breakdown

4.2 North American Snowmobile Market
-US Snowmobile Sales
-US Registrations
-Canada Snowmobile Sales
-Canada Registrations

4.3 Snowmobile Market in Rest of the World

5. Motorcycles Market

5.1 North America Motorcycle Market
-Heavyweight Motorcycle Sales
-US Sales
-US Registrations

5.2 European Motorcycle Market
-European Sales
-European Registrations

6. Personal Watercrafts (PWC)

6.1 The US Personal Watercraft Market
-US Sales Value
-US Sales Volume

7. Market Dynamics

7.1 Growth Drivers

7.1.1 Improving Economic Condition
7.1.2 Increasing Urban Population

7.2 Key Trends

7.2.1 Snowmobilers’ Trends
7.2.2 Average Price of Snowmobiles in North America
7.2.3 Average Cost of Personal Watercraft in the US

7.3 Key Issues and Challenges

8. Competition
-ATV Market Share
-SxS Market Share

9. Company Profiles

9.1 Honda Motor Co., Ltd.

9.1.1 Business Overview
9.1.2 Financial Overview
9.1.3 Business Strategies
-Growth through New Products
-Integrating Safety Technologies

9.2 Yamaha Motor Co, Ltd.

9.2.1 Business Overview
9.2.2 Financial Highlights
9.2.3 Business Strategies
-Growth in Emerging Markets
-Achieving Growth through Innovation

9.3 Harley Davidson

9.3.1 Business Overview
9.3.2 Financial Highlights
9.3.3 Business Strategies
-Growth through Product Innovation
-Focus on Customers Worldwide

9.4 Arctic Cat

9.4.1 Business Overview
9.4.2 Financial Highlights
9.4.3 Business Strategies
-Focus on New Product Development
-Broad Product Portfolio

9.5 Polaris Industries Inc.

9.5.1 Business Overview
9.5.2 Financial Highlights
9.5.3 Business Strategies
-Increasing Investment in R&D
-Growth through Acquisitions

List of Charts

Power Sports Vehicle Industry – Segments
Global Power sports Unit Demand (excluding Motorcycles) (2011)
Worldwide ORV Retail Sales (2004-2012E)
Global Off-Road Vehicle Share (2012E)
Global ATV Retail Sales – by Volume (2005-2012E)
Global ATV Unit Sales – Share Breakdown by Country (2012E)
North American ATV Market-Share by Region (2012E)
US ATV Retail Sales – by Volume (2005-2012E)
Canada ATV Retail Sales – by Volume (2005-2012E)
ATV Unit Sales in Rest of the World (2005-2012E)
Global SxS Sales (2005-2012E)
Worldwide Snowmobiles Sales (2007-2012)
Snowmobile Unit Sales – Share Breakdown by Regions (2012)
Economic Impact of Snowmobiling-by Regions (2006-2012)
Snowmobiles Sales in the US (2007-2012)
Snowmobiles Sales in Canada (2007-2012)
Number of Jobs Generated by Snowmobiling Industry (2006-2012)
Snowmobiles Sales in Rest of World (2007-2011)
Motorcycle Sales in North America (2007-2011)
Motorcycle sales in the US (Jan 2009-April 2012)
Heavyweight Motorcycle Registrations in the US (2001-2011)
Motorcycle Sales in Europe (Jan 2009-April 2012)
European Heavyweight Motorcycle Registrations (2001-2011)
PWC Units Sold in the US (2005-2011)
PWC Retail Sales in the US - By Value (2005-2011)
Global GDP (2001-2011)
Global Urban Population (2005-2011)
Average Age of the Snowmobilers (2006-2012)
Average Income of the Snowmobilers (2006-2012)
Average Price of Snowmobile Sold in North America (2007-2012)
Average cost of Personal Watercraft in the US (2001-2011)
Worldwide ATV Market – Share by Companies (2012E)
Worldwide SxS Market – Share by Companies (2012E)
Honda Revenue Breakdown by Segments (2012)
Honda Revenue Breakdown by Region (2012)
Honda Motor Revenue and Net Income (2007-2012)
Yamaha Revenue Breakdown by Segments (2011)
Yamaha Revenue Breakdown by Region (2011)
Yamaha Motors Revenue and Net Income (2007-2011)
Harley Davidson Share Breakdown by Segments (2011)
Harley Davidson Revenue and Net Income (2007-2011)
Arctic Cat Share Breakdown by Sources (2012)
Arctic Cat revenue (2007-2012)
Polaris Revenue-Share by Segments (2011)
Polaris Revenue-Share by Region (2011)
Polaris Revenue and Net Income (2007-2011)
Research and Development Investments (2008-2011)

List of Tables

Total Snowmobile Registrations in the US-by State (2012)
Snowmobile Registrations in Canada-by Provinces (2012)

For further details, kindly visit: www.konceptanalytics.com/reportDetail.aspx?reportID=441

Contact Information:
Koncept Analytics Pvt. Ltd.

CS-36, 1st Floor, Ansal Plaza, Vaishali
Ghaziabad, UP
PIN: 201010

Contact Person:
Vikas Gupta
Business Development Manager
Phone: +91 120 4130959
email: e-mail

Web: http://www.konceptanalytics.com



Press Information:
Koncept Analytics Pvt. Ltd.

CS-36, 1st Floor, Ansal Plaza, Vaishali
Ghaziabad, UP
PIN: 201010

Contact Person:
Vikas Gupta
Business Development Manager
Phone: +91 120 4130959
email: e-mail

Web: http://www.konceptanalytics.com




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