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Provincial Chines medicaly technology distributors prefer large manufacturers
Profiles of Local Chinese Medical Technology Companies and Distributors - a new market research report on 2014-04-30 09:27:02
The revenue of the medical technology and distribution market in China is anticipated to grow in 2011 to 2015. The medical technology and distribution market consists of manufacturers and distributors of medical imaging devices, patient monitoring devices, low-value consumables, high-value consumables, in-vitro diagnostic devices, hospital information systems, and so on.
China has consolidated its strategic position through local mergers, acquisitions, and joint ventures. Investments in private infrastructure are expected to increase during the forecast period. Distributors are typically divided into two tiers covering different areas.Tier I distributors are in charge of provincial pricing, reimbursement listing, and tendering. Apart from provincial-level affairs, they are also responsible for hospital tendering in cities/areas where they have strong relationships with hospitals. Tier II distributors are responsible for cities that tier I distributors are not capable of covering.
Doctors play an important role in the brand choice, and patients tend to comply with their doctors´ advice. Strong provincial distributors prefer to cooperate with large manufacturers than with small ones, because it takes extensive time and effort to build mutual trust and it is easier to persuade the government to choose a branded product.

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