2014-01-29 03:09:01 - Market Research & Public Opinion Polling in the UK - Industry Market Research Report - a new market research report on companiesandmarkets.com
The Market Research and Public Opinion Polling industry has endured tough times during the past five years, as companies have reduced their marketing and product development budgets in line with the deteriorating economy, adversely affecting both the consumer and business-to-business research segments.
In the downturn, market research firms had to contend with a shifting media and communications landscape. As a result, industry revenue is estimated to decline at a compound annual rate of 1.0% during the five years through 2013-14 to reach Â£3.5 billion.
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