2012-10-29 12:52:49 - New Publishing research report from IBISWorld is now available from Fast Market Research
Mixed signals: Online radio will shrink demand, but improved advertising will support growth
Radio Broadcasting in the US
Trouble in the airwaves
Improving advertising budgets will bring some much-needed relief to radio broadcasters, but increasing competition from music streaming sites online, internet-only radio stations and digital music players will hamper industry growth. To maintain profitability, operators will scramble to restructure. One bright spot for the industry will be the growth of satellite radio, which generates revenue from subscription fees on top of advertising.
This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Companies Mentioned in this Report: CC Media Holdings Inc., CBS Corporation, Sirius XM Radio Inc.
Report Table of Contents:
INDUSTRY AT A GLANCE
Key External Drivers
Industry Life Cycle
PRODUCTS & MARKETS
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
JARGON & GLOSSARY
IBISWorld's Industry Intelligence can assist in making better business decisions about strategies and revenue generation by gaining an instant understanding of an unfamiliar or familiar industry faster & more conveniently than previously possible. IBISWorld's reports cover over 700 United States industries - everything from Shoes Stores to Gold Ore Mining and all industries in between. In addition to their core Industry Report product, they also publish over 700 US Industry Risk Rating Reports, over 700 Industry Profiles, over 8000 Publicly Traded US Companies as well as hundreds of Economic & Demographic Profiles. View more research from IBISWorld at www.fastmr.com/catalog/publishers.aspx?pubid=1007
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