2013-02-15 12:04:20 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

The ongoing effects of the severe economic recession continue to weaken growth in eyewear as cash-strapped consumers and economic uncertainty push many to postpone purchases of new spectacles. Volume sales continued to decline, although the rate of decline has slowed compared to previous years. The category has been helped by slight increases in unit prices as they keep up with inflation in most categories. Sales of contact lenses continued to allow for optimism due to both interesting...

Euromonitor International's Eyewear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the

leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/538129_eyewear_in_italy.aspx


Product coverage: Contact Lenses, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

EYEWEAR IN ITALY
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Weak Economy Continues To Impact Performance in 2012
Leading Manufacturers Continue To Look Abroad for Growth
Domestic Brands Lead the Market
While Italians Continue To Prefer Independent Optical Shops, Their Influence Wanes
Recovery Will Be Sluggish Over the Forecast Period
Key Trends and Developments
Changing Shopping Patterns and the Effects of the Economic Crisis Continue To Alter the Distribution Landscape
the Deep Economic Downturn Continues To Alter Consumption Patterns
Continued Ageing of the Italian Population Offers Both Opportunities and Challenges To the Eyewear Market
Increased Polarisation of the Market
Table 1 Share of Population with Myopia 2008-2012
Table 2 Number of Certified Opticians 2008-2012
Market Data
Table 3 Sales of Eyewear by Category: Volume 2007-2012
Table 4 Sales of Eyewear by Category: Value 2007-2012
Table 5 Sales of Eyewear by Category: % Volume Growth 2007-2012
Table 6 Sales of Eyewear by Category: % Value Growth 2007-2012
Table 7 Eyewear Company Shares 2007-2011
Table 8 Eyewear Brand Shares 2008-2011
Table 9 Sales of Eyewear by Distribution Format 2007-2012
Table 10 Forecast Sales of Eyewear by Category: Volume 2012-2017
Table 11 Forecast Sales of Eyewear by Category: Value 2012-2017
Table 12 Forecast Sales of Eyewear by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Eyewear by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Johnson & Johnson Vision Care Inc in Eyewear (italy)
Strategic Direction
Key Facts
Summary 2 Johnson & Johnson Vision Care Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Johnson & Johnson Vision Care Inc: Competitive Position 2011
Luxottica Group SpA in Eyewear (italy)
Strategic Direction
Key Facts
Summary 4 Luxottica Group SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Luxottica Group SpA: Competitive Position 2011
Safilo Group SpA in Eyewear (italy)
Strategic Direction
Key Facts
Summary 6 Safilo Group SpA SpA: Key Facts
Summary 7 Safilo Group SpA SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Safilo Group SpA SpA: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Sales of Contact Lenses by Category: Volume 2007-2012
Table 15 Sales of Contact Lenses by Category: Value 2007-2012
Table 16 Sales of Contact Lenses by Category: % Volume Growth 2007-2012
Table 17 Sales of Contact Lenses by Category: % Value Growth 2007-2012
Table 18 Contact Lenses Company Shares 2007-2011
Table 19 Contact Lenses Brand Shares 2008-2011
Table 20 Sales of Contact Lenses by Distribution Format 2007-2012
Table 21 Forecast Sales of Contact Lenses by Category: Volume 2012-2017
Table 22 Forecast Sales of Contact Lenses by Category: Value 2012-2017
Table 23 Forecast Sales of Contact Lenses by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Contact Lenses by Category: % Value Growth 2012-2017
Headlines
Trends

Full Table of Contents is available at:
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About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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