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Recent Study: Indonesia Consumer Electronics Report Q1 2013

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2013-01-01 05:47:31 - Recently published research from Business Monitor International, "Indonesia Consumer Electronics Report Q1 2013", is now available at Fast Market Research

Indonesia's consumer electronics market is forecast to grow around 12% in 2013, driven by economic growth and strong demand for smartphones and flat-panel TV sets. The consumer story in Indonesia continues to be one of the brightest in the world and Indonesia's consumer electronics market remains one of the most untapped markets in Asia. In 2012, strong wage growth continued but we believe that the Indonesian consumer has hit its cyclical peak, and now see growth in the space slowing modestly in 2013 to 5.5% from 5.7% in 2012. Despite the challenging nature of distribution in the country, due to its archipelagic structure, a PC penetration rate of less than 2% and digital camera household penetration of less than 20%

offer a continued growth opportunity.

Headline Expenditure Projections

Computer hardware sales: US$4.2bn in 2012 to US$4.7bn in 2013, +11% in US dollar terms. Forecast in US dollar terms downwardly revised after a slowdown in H112, but growing affordability and credit availability are driving sales in the consumer segment. AV sales: US$4.5bn in 2012 to US$5.0bn in 2013, +13% in US dollar terms. Forecast in US dollar terms downwardly revised but the flat-screen TV set market continues to grow strongly year-on-year (y-o-y).

Full Report Details at
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Handset sales: US$2.3bn in 2012 to US$2.7bn in 2013, +13% in US dollar terms. Forecast in US dollar terms upwardly revised smartphones now accounting for around 20% of the local handset market.

Risk/Reward Ratings: Indonesia's score is 42.5 out of 100.0. Indonesia ranks an unchanged 9th in the Asia region in our latest RRR table, ahead of regional peers such as the Philippines and Thailand. Indonesia's vast size and currently low penetration across a range of consumer electronics product categories should see the country rise in the rankings over time.

Key Trends & Developments

?? Indonesia is again expected to be one of the fastest-growing regional PC markets, continuing the double-digit growth of recent years. Rising PC penetration points to exceptional growth potential with the main drivers being growing affordability and more credit availability. ?? TV sets will be the main driver of AV category sales growth over the forecast period as Indonesian consumers upgrade their CRT sets. TV set penetration is estimated at around 75% in Indonesia, leaving room for continued growth. A booming market in the past few years has spurred the development of a local TV set manufacturing industry and led to a fall in imports even as the market soared. ?? The Indonesian market has also seen a surge in popularity of smartphones, but, as in other emerging Asian markets, however, the grey sector remains a significant feature of the market, with cheap knock-off models, many from China, ubiquitous in the market. The number of mobile users will continue to expand, fuelled mainly by younger people, among which the popularity of social networking applications has prompted an explosion in mobile phone ownership.

Report Table of Contents:

Executive Summary
SWOT Analysis
- Indonesia Consumer Electronics Market SWOT
- Indonesia Electronics Industry SWOT
- Indonesia Political SWOT
- Indonesia Economic SWOT
- Indonesia Business Environment SWOT
Asia Risk/Reward Ratings
- Table: Asia Pacific CE Risk/Reward Ratings, Q113
Consumer Electronics Market
- Computers
- Table: Computer Spending By Sector (estimate)
- Table: Computer Sales, 2010-2017
- AV
- Table: AV Demand, 2010-2017
- Mobile Handsets
- Table: Mobile Telephone Industry Sales, 2010-2017
Consumer Electronics Industry
- Overview
- Industry Development
- Table: Electronics Industry Overview, 2010-2017
- Computers
- Table: Computer Production And Exports, 2010-2017
- AV
- Table: AV Production, 2010-2017
- Telecommunications
- Table: Manufacturing, 2010-2017
Industry Forecast Scenario
- Table: Consumer Electronics Overview, 2010-2017
Industry Developments
Macroeconomic Forecast
- Table: Economic Activity , 2011-2016
Competitive Landscape
- Computers
- AV
- Handsets
Country Snapshot
- Table: Indonesia's Population By Age Group, 1990-2020 ('000)
- Table: Indonesia's Population By Age Group, 1990-2020 (% of total)
- Table: Indonesia's Key Population Ratios, 1990-2020
- Table: Indonesia's Rural And Urban Population, 1990-2020
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Bill Thompson
Phone: 18008448156

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