2013-01-30 08:46:03 -
Recently published research from Business Monitor International, "Poland Consumer Electronics Report Q1 2013", is now available at Fast Market Research
BMI expects the Poland consumer electronics market will grow by around 4% in 2013, with faster growth likely as the eurozone economy picks up in the second half of the year.
Household income growth is likely however to remain subdued into mid-2013. Household balance sheets will also dampen private spending into H113. The effects of strong credit growth in 2006-8 are still being felt on households..
Over the five-year forecast period however, BMI forecasts a steady increase in spending on digital lifestyle items such as smartphones and LED TV sets, driven by rising disposable incomes, consumers seeking choice and low prices offered by foreign and domestic chains.
Headline Expenditure Projections
Full Report Details at
- www.fastmr.com/prod/529460_poland_consumer_electronics_report_q1 ..
* Computer hardware sales: US$3.5bn in
2012 to US$3.7bn in 2013, +4% in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic factors growth, but Poland remains on course to close the PC ownership gap with Western Europe.
* Handset sales: US$2.0bn in 2012 to US$2.1bn in 2013, +9% in US dollar terms. Forecast in US dollar terms unchanged, with strong growth expected in smartphone sales.
* AV sales: US$2.4bn in 2012 to US$2.6bn in 2013, +8% in US dollar terms. Forecast in US dollar terms unchanged, with growth areas including HD TV, 3D and smart TV.
Risk/Reward Rating: Poland's score was 54.7 out of 100.0 with a high Market Risk and Country Risk scores of 70 and 73.3 respectively. Poland took first place in our latest Emerging Europe CE RRR table, and looks set to be one of the best regional CE market prospects over our five-year forecast period. Key Trends & Developments
By 2017, BMI forecasts that non-LCD and plasma models will comprise only about 10% of TV sales, although there currently remains demand for larger analogue models. TV revenue accounts for more than 50% of total AV demand, although lower average prices of flat screen TV sets will restrain revenue growth. Expanding availability of digital and HD TV broadcasting will drive demand for a higher quality viewing experience as consumers upgrade their sets to digital.
Growing competition and operator promotions will drive smartphones sales and in 2012 smartphones represented a majority of handset models offered by Poland's telecoms operators. In the case of mobile service provider Play, smartphones accounted for 80% of handsets on offer, while the equivalent figure for Orange Poland was 70%. Bundling attractive hardware such as smartphones and netbooks is one method being pursued by the operators in their attempts to woo higher value customers.
BMI projects that PC penetration could reach about 75% by 2017. In the medium term, a quick look at Poland's forecast growth trajectory reveals how quickly Poland could close the PC ownership gap with Western Europe as incomes increase, driven by the effects of EU membership.
Report Table of Contents:
SWOT Analysis
- Poland Consumer Electronics Market SWOT
- Poland Political SWOT
- Poland Economic SWOT
- Poland Business Environment SWOT
Risk/Reward Ratings
- Table: CEE Consumer Electronics Risk/Reward Ratings, Q113
Consumer Electronics Market
- Computers
- Table: PC Sales, 2010-2017
- AV Devices
- Table: AV Sales, 2010-2017
- Mobile Handsets
- Table: Mobile Communications, 2010-2017
Consumer Electronics Industry
- Table: Electronics Output, 2010-2017
- Table: Manufacture Of Computers, Electronic And Optical Products (index) July 2009-July 2010 (previous month = 100)
- Table: Poland Electronics Sector: Employment (2009)
- Table: Electronics Trade, 2010-2017
- Table: Electronics Production By Segment, 2010-2017
- Table: Manufacture of Consumer Electronics (Quarterly, June 09 - June 11) (PLNmn)
- Table: FDI By Asian LCD TV Set Manufacturers In Poland
- Table: Manufacture of Electronic Components and Boards (Quarterly, June 09 - June 11) (PLNmn)
- Table: Manufacture Of Office Machines And Computers (units) April 2011-March 2012
- Table: Sold Production Value: Office Machines And Computers (PLN) April 2011-March 2012
- Table: Manufacture of Communications Equipment (Quarterly, June 09-June 11) (PLNmn)
Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview, 2010-2017
Industry Developments
Macroeconomic Forecast
- Table: Poland - Economic Activity
Competitive Landscape
- Computer
- Handsets
- AV
Demographic Outlook
- Table: Poland's Population By Age Group, 1990-2020 ('000)
- Table: Poland's Population By Age Group, 1990-2020 (% of total)
- Table: Poland's Key Population Ratios, 1990-2020
- Table: Poland's Rural And Urban Population, 1990-2020
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources
About Business Monitor International
Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at
www.fastmr.com/catalog/publishers.aspx?pubid=1010
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at
www.fastmr.com or call us at 1.800.844.8156.
