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Recent Study: Rtds/High-Strength Premixes in Thailand


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2013-12-11 10:44:53 - New Beverages research report from Euromonitor International is now available from Fast Market Research

RTDs/high-strength premixes saw the opportunity to grow, as younger Thai consumers sought more instant alcoholic drinks which are more convenient to drink, without the need of a mixer; also containing a limited alcohol content for each portion. In response to the positive trend in this category, brand players attempted to carry out the new product launches and marketing campaigns to meet the unmet demand for RTDs/high-strength premixes, leading to the expansion of the consumer base not only...

Euromonitor International's RTDs/High-Strength Premixes in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies,

the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Full Report Details at
- www.fastmr.com/prod/752107_rtdshighstrength_premixes_in_thailand ..

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

RTDS/HIGH-STRENGTH PREMIXES IN THAILAND
Euromonitor International
November 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 5 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Siam Winery Co Ltd in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 1 Siam Winery Co Ltd: Key Facts
Summary 2 Siam Winery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Siam Winery Co Ltd: Competitive Position 2012
Executive Summary
Rapid Economic Rebound Boosts the Consumption of Alcoholic Drinks
White Spirits, Mixed Spirits and Spirit-based Rtds See Growth Potential
the Biggest Domestic Players Continue To Dominate Alcoholic Drinks
Off-trade Leads, But the On-trade Channel Also Plays An Important Role
Optimistic Trend Backed by Signs of Economic Recovery and Brand Efforts
Key Trends and Developments
the Rebound of the Economy Benefits Premium Brands in Alcoholic Drinks
Brands Shift Their Focus To Below-the-line Marketing Activities
Young Thai Consumers Explore New Alternatives in Alcoholic Drinks
Key New Product Launches
Summary 4 Key New Product Developments 2011-2012
Specialist Retailers
Summary 5 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 6 Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2012
Summary 7 Import Tax on Alcoholic Drinks 2012 (% ad valorem)
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 19 Selling Margin of a Typical Beer Brand 2012 - Chang
Table 20 Selling Margin of a Typical Wine Brand 2012 - Penfolds Bin 128
Table 21 Selling Margin of a Typical Spirits Brand 2012 - 100 Pipers 8 YO
Operating Environment

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=752107&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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