2012-09-01 11:05:52 - New Healthcare market report from Euromonitor International: "Young Men's Attitudes Towards Health, Fitness and Wellbeing: Global Survey Strategic Analysis"

While today's under 30s are bombarded with health messages and pressured to conform to the ideal body images portrayed in the media, it is harder than ever for them to adhere to a healthy regime faced as they are with time constraints, sedentary lifestyles and an array of unhealthy foods. This new global report analyses young men's attitudes towards health and wellbeing and the implications for marketers, as part of Euromonitor International's 2011 Annual Study of consumers across eight countrie...

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced

analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow


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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Partial Table of Contents:

YOUNG MEN'S ATTITUDES TOWARDS HEALTH, FITNESS AND WELLBEING: GLOBAL SURVEY STRATEGIC ANALYSIS
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Survey Findings
Chart 1 Global: The Importance of Health Attributes, by Age Group
Chart 2 Global: Frequency of Health-Related Activities
Chart 3 Global: Special Dietary Requirements, by Age Group
Chart 4 Global: Factors Considered Most Important for a Happy Life, by Age Group
Outlook and Implications
Introduction
Table 1 Real GDP Growth by Country 2006-2011
Table 2 Youth Unemployment by Country 2006-2011
Global Overview
the Importance of Health Attributes
Chart 5 Global: The Importance of Health Attributes, by Age Group
Chart 6 The Importance of Health Attributes, by Country
Food Products' Contribution To Health and Wellness
Chart 7 Global: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Chart 8 Factors Contributing to Health and Wellness in a Food Product, by Country
Frequency of Carrying Out Health-related Activities
Chart 9 Male Smoking Prevalence by Country 2006/2011
Chart 10 Global: Frequency of Activities, by Age Group
Chart 11 Frequency of Activities, By Country
Market Trends in Sport-related Foods and Drinks
Table 3 Sales of Sports Nutrition by Country 2011
Table 4 Off-trade Sales of Sports and Energy Drinks by Country 2006/2011
Special Dietary Requirements
Chart 12 Male Obesity Rates by Country 2006/2011
Chart 13 Global: Special Dietary Requirements, by Age Group
Chart 14 Special Dietary Requirements, by Country
Factors Contributing To Wellbeing
Chart 15 Global: Factors Considered Most Important for a Happy Life, by Age Group
Chart 16 Factors Considered Most Important for a Happy Life, by Country
Role Models
Chart 17 Global: Those Most Looked Up To, by Age Group
Chart 18 Global: Those Most Looked Up To, by Country
Brazil
the Importance of Health Attributes
Chart 19 Brazil: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 20 Brazil: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 21 Brazil: Frequency of Activities, by Age Group
Chart 22 Brazil: Frequency of Activities, by Marital Status
Special Dietary Requirements
Chart 23 Brazil: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing
Chart 24 Brazil: Factors Considered Most Important for a Happy Life, by Age Group
Role Models
Chart 25 Brazil: Who People Most Look Up To, by Age Group
China
the Importance of Health Attributes
Chart 26 China: The Importance of Health Attributes, by Age Group
Food Products' Contribution To Health and Wellness
Chart 27 China: Factors Contributing to Health and Wellness in a Food Product, by Age Group
Frequency of Carrying Out Health-related Activities
Chart 28 China: Frequency of Activities, by Age Group
Chart 29 China: Frequency of Activities, by Employment Status
Special Dietary Requirements
Chart 30 China: Special Dietary Requirements, by Age Group
Factors Contributing To Wellbeing

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