2012-09-25 08:15:04 - New Consumer Goods market report from Euromonitor International: "Bleach in Japan"

Sales of bleach increased by a negligible amount in current value terms in 2011. Despite this positive growth, the growth rate slowed. The slow growth of the category can be explained by the fact that consumers spent less time on household chores due to their busier lifestyles, whilst consumers' concern about hygiene was maintained.

Euromonitor International's Bleach in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations,

economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/465239_bleach_in_japan.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

BLEACH IN JAPAN
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2006-2011
Table 2 Sales of Bleach: % Value Growth 2006-2011
Table 3 Bleach Company Shares 2007-2011
Table 4 Bleach Brand Shares 2008-2011
Table 5 Forecast Sales of Bleach: Value 2011-2016
Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016
Table 7 Bleach by type: % value analysis 2006-2011
Kao Corp in Home Care (japan)
Strategic Direction
Key Facts
Summary 1 Kao Corp: Key Facts
Summary 2 Kao Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Kao Corp: Competitive Position 2011
Lion Corp in Home Care (japan)
Strategic Direction
Key Facts
Summary 4 Lion Corp: Key Facts
Summary 5 Lion Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Lion Corp: Competitive Position 2011
Executive Summary
Growth Is Driven by New Product Developments and the Hot Weather
Sales of Liquid Detergents Exceed Those of Powder Detergents
Proper analysis on Consumers' Needs Is Key To Prevent the Migration To Cheaper Options
Health and Beauty Retailers Sees An Increase in Sales
Growth Is Expected in the Forecast Period
Key Trends and Developments
Energy-saving Efforts After the March 2011 Earthquake Adversely Impact Home Care
Adding Value Is Key
Less Time Is Spent on Cleaning Due To the Shift in Household Profiles
the Boom of Fragrance
From Powder To Liquid
Market Indicators
Table 8 Households 2006-2011
Market Data
Table 9 Sales of Home Care by Category: Value 2006-2011
Table 10 Sales of Home Care by Category: % Value Growth 2006-2011
Table 11 Home Care Company Shares 2007-2011
Table 12 Home Care Brand Shares 2008-2011
Table 13 Penetration of Private Label by Category 2006-2011
Table 14 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 16 Forecast Sales of Home Care by Category: Value 2011-2016
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources

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