2013-02-03 13:22:21 - New Consumer Goods market report from MarketLine: "Electronic Cigarettes: This emerging market could be the savior of the tobacco industry"

Introduction

The electronic cigarette (e-cig) market has been slowly developing and is starting to gain some traction in some regional markets, with the UK expected to top 1 million users in 2012, while by comparison the UK's population is estimated to hold around 12 million tobacco smokers. This represents a potentially major shift, and the e-cig market may eventually come to replace the tobacco industry.

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Highlights

An e-cig is a new product which replicates the sensation of smoking and delivers to the user

a small dose of nicotine that can satiate cravings. This market makes some bold claims as to the health benefits and cost savings to smokers over normal tobacco.
The tobacco industry is undergoing some major changes. In many areas the value of the product is growing but there is a volume drop, meaning tobacco is getting more expensive. This is helping to boost the e-cig market as consumers are put off by high costs, and the large tobacco corporations are moving to find long-term alternative revenue sources.
The largest tobacco firms are taking different routes to enter the market. Some of the largest players in the e-cig market have been purchased by big tobacco firms, while in other cases new exploratory companies are being formed by the tobacco leaders to research e-cigs and enter new products into the growing e-cig market.


Full Report Details at
- www.fastmr.com/prod/532541_electronic_cigarettes_this_emerging_m ..


Your key questions answered

* Which companies are the electronic cigarette market leaders?
* How are the tobacco companies becoming involved in electronic cigarettes?
* Why are the tobacco companies becoming involved in electronic cigarette companies?
* What is the likely future for the e-cig market?

Report Table of Contents:

OVERVIEW
Catalyst
Summary
WHAT IS AN ELECTRONIC CIGARETTE?
History of the market
How the product works
Nicotine replacement
Variants
THE TOBACCO INDUSTRY
Decline in volumes
Increased regulation
Lawsuits
Despite this the market is growing
BIG TOBACCO ENTERS THE E-CIG MARKET
Which companies have joined the race
Phillip Morris
British American Tobacco
Lorillard
Japan Tobacco and Imperial Tobacco
WHY IS BIG TOBACCO INVOLVED?
Strong business case
Is there a current e-cig market leader?
Lessons learned from the failed Premier cigarette
CONCLUSION
Consumer reaction
Becoming cool
The problems of regulation
Final design
APPENDIX
Sources
Further reading
Ask the analyst
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