2013-03-03 10:39:58 - New Consumer Goods market report from Euromonitor International: "Home Laundry Appliances in Greece"

The economic recession is behind the heavy losses in home laundry appliances. With construction almost non-existent, and with disposable incomes squeezed due to wage cuts, rising unemployment rates and increased taxation, Greek consumers simply put off purchases of major appliances such as home laundry. When actually forced to buy an appliance to replace a broken one, Greek consumers opt for trustworthy, branded products which they however strive to find at the lowest possible price. Volume...

Euromonitor International's Home Laundry Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the

leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/545113_home_laundry_appliances_in_greece.asp ..


Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Other Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

HOME LAUNDRY APPLIANCES IN GREECE
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Laundry Appliances by Category: Volume 2007-2012
Table 2 Sales of Home Laundry Appliances by Category: Value 2007-2012
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2007-2012
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2007-2012
Table 5 Sales of Automatic Tumble Dryers by Format: % Breakdown 2007-2012
Table 6 Sales of Automatic Washing Machines by Format: % Breakdown 2007-2012
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2007-2012
Table 8 Company Shares of Home Laundry Appliances 2008-2012
Table 9 Brand Shares of Home Laundry Appliances 2009-2012
Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Benroubi SA in Consumer Appliances (greece)
Strategic Direction
Summary 1 Benroubi SA: Key Facts
Summary 2 Benroubi SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Benroubi SA: Competitive Position 2012
Bsh Ikiakes Siskeves Abe in Consumer Appliances (greece)
Strategic Direction
Summary 4 BSH Ikiakes Siskeves Abe: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 BSH Ikiakes Siskeves Abe: Competitive Position 2012
Fourlis Trade SA in Consumer Appliances (greece)
Strategic Direction
Summary 6 Fourlis Trade SA: Key Facts
Summary 7 Fourlis Trade SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Fourlis Trade SA: Competitive Position 2012
Executive Summary
Recession and Shrinking Disposable Incomes Drain the Market
Small Appliances Fare Better Than Major, Free-standing Better Than Built-in
Consumers Opt for the Lowest Price, But Will Not Give Up on Brand Name and Trust
and Yet, Recession Favours Some Categories
Market Consolidation and Intense Price Wars
Key Trends and Developments
the Recession Leads To Unprecedented Changes in Consumer Behaviour
Consolidation and Numerous Shut Downs for Retailers Amidst Crisis
Entry-level Appliances Increase Their Penetration
Small Appliances Hold Much Better Than Large Ones
New EU Energy Label in Effect, Changes for Air Conditioners Expected
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 15 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 17 Sales of Consumer Appliances by Category: Value 2007-2012
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=545113&dt=t

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