2013-02-01 18:11:19 - New Computer Technology market report from Business Monitor International: "Hungary Information Technology Report Q1 2013"

BMI View: Hungarian information technology (IT) spending is forecast to report low single-digit growth in 2012 against the backdrop of continued retrenchment in public and private sectors. Total spending on IT products and services in 2013 is projected at around US$3.0bn, up by around 3% in dollar terms compared with the country's IT budget in 2012. Trading conditions remain challenging for IT vendors as household demand, business investment and government investment in IT products and services are restrained by deleveraging. Meanwhile, despite pent-up demand, the unstable situation in the eurozone presents significant headwinds to business investment.

Headline Expenditure Projections

Computer hardware sales: US$1.2bn in 2012 to US$1.2bn in 2013, with flat growth in US dollar terms. Forecast in US dollar terms downwardly

revised due to macroeconomic factors, but faster growth expected after 2013 and Windows 8 and 4G/LTE mobile service roll-outs could provide a boost to sales of tablets, ultrabooks and notebooks.


Full Report Details at
- www.fastmr.com/prod/529361_hungary_information_technology_report ..


Software sales: US$729mn in 2012 to US$760mn in 2013, no change in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic factors, but in our view 2013 should see implementation of some systems upgrades previously deferred due to the bad economy.

IT services sales: US$1.0bn in 2011 to US$1.0bn in 2012, no change in US dollar terms. Forecast in US dollar terms downwardly revised as Hungarian corporations remain cautious, while public sector spending is weak

Risk/Reward Rating: Hungary's score is at 49.2 out of 100.0, with the difficult economic situation a drag on potential returns. Hungary places ninth in our latest RRR table, and Hungary home computer penetration is still low compared with peer group countries.

Key Trends & Developments

* Many IT spending segments are therefore expected to remain weak in 2013. Key IT verticals such as telecoms and finance have been hit by government crisis taxes. Retail is another segment that has been hit. Should the forint depreciate significantly further, consumers and private enterprises would be subject to considerable pressure, which in turn would depress spending.
* Telecoms operators reported solid growth in mobile broadband subscriptions in 2011 and this trend should help support sales of mobile connectivity devices such as tablets, which are bundled with service contracts. Credit is still tight throughout the economy however, and businesses remain cautious given the particular debt problems affecting the Hungarian economy.
* Government IT spending will remain severely constrained by the fiscal situation, with the Fidesz-led administration committed to reining in spending in the face of fiscal constraints. However, the cloud computing opportunity is likely to spur continued development of the relatively small Hungarian data centre market. The government typically runs its own data centres, such as the one that was opened in Gyor, Western Hungary, which serves the Hungarian education system.

Report Table of Contents:

SWOT Analysis
- Hungary IT Sector SWOT
- Hungary Telecoms Industry SWOT
- Hungary Political SWOT
- Hungary Economic SWOT
- Hungary Business Environment SWOT
Europe Risk/Reward Ratings
- Table: Europe Risk/Reward Ratings, Q113
Europe IT Markets Overview
- IT Penetration
- Market Growth And Drivers
- Sectors And Verticals
Market Overview
- Government Authority
- Hardware
- Software
- Services
- End-User Analysis
- Industry Developments
Industry Forecast
- Table: Hungary IT Industry - Historical Data And Forecasts (US$mn unless otherwise stated), 2010-2017
Industry Forecast Internet
- Internet - Historical Data & Forecasts, 2009-2017
Competitive Landscape
- Hardware
- Software
- IT Services
- Internet
Macroeconomic Forecast
Company Profiles
- Albacomp
- Microsoft Corporation
- Hewlett-Packard
Country Snapshot
- Table: Hungary's Population By Age Group, 1990-2020 ('000)
- Table: Hungary's Population By Age Group, 1990-2020 (% of total)
- Table: Hungary's Key Population Ratios, 1990-2020
- Table: Hungary's Rural And Urban Population, 1990-2020
BMI Methodology
- How We Generate Our Industry Forecasts
- IT Industry
- IT Ratings - Methodology
- Table: IT Business Environment Indicators
- Weighting
- Table: Weighting Of Components
- Sources

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