2012-09-13 18:02:42 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
Despite impressive growth, laundry care was again under pressure in 2011, impacted by a high degree of price promotion. The promotional activity for laundry detergents was particularly high, with 40%-50% of standard liquid detergent products being sold on promotion. Offers such as 2-for-1 or 40% off the second item, were also more common in 2011 to drive footfall.
Euromonitor International's Laundry Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they
new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Full Report Details at
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
LAUNDRY CARE IN THE NETHERLANDS
LIST OF CONTENTS AND TABLES
Table 1 Household Possession of Washing Machines 2006-2011
Table 2 Automatic Detergents by Type: % Value Analysis 2006/2011
Table 3 Sales of Laundry Care by Category: Value 2006-2011
Table 4 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 5 Sales of Laundry Aids by Category: Value 2006-2011
Table 6 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 7 Sales of Laundry Detergents by Category: Value 2006-2011
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 10 Laundry Care Company Shares 2007-2011
Table 11 Laundry Care Brand Shares 2008-2011
Table 12 Laundry Aids Company Shares 2007-2011
Table 13 Laundry Aids Brand Shares 2008-2011
Table 14 Laundry Detergents Company Shares 2007-2011
Table 15 Laundry Detergents Brand Shares 2008-2011
Table 16 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Aquaseria BV in Home Care (netherlands)
Summary 1 Aquaseria BV: Key Facts
Summary 2 Aquaseria BV : Operational Indicators
Summary 3 Aquaseria BV: Competitive Position 2011
Hg International BV in Home Care (netherlands)
Summary 4 HG International BV: Key Facts
Summary 5 HG International BV: Operational Indicators
Summary 6 HG International BV: Competitive Position 2011
Spotless Benelux BV in Home Care (netherlands)
Summary 7 Spotless Benelux BV: Key Facts
Summary 8 Spotless Benelux BV: Operational Indicators
Summary 9 Spotless Benelux BV: Competitive Position 2011
Slower Performance in 2011
Focus on Less Mature and Green Products
Leading Companies Continue To Do Battle With Private Label
Grocery Retailers Maintain Their Leadership Amidst the Rise of Internet Retailing
Economic Uncertainty Set To Further Dampen Value Growth
Key Trends and Developments
Home Care Sales Not Significantly Hurt by the Recession
New Fragrances To Attract Consumers
Manufacturers Aim To Create Value by Promoting More Powerful Formulas
Manufacturers Pursue Joint Brand Promotions To Retain Brand Loyalty
Non-grocery Retailers Step Up Efforts To Challenge
Table 18 Households 2006-2011
Table 19 Sales of Home Care by Category: Value 2006-2011
Table 20 Sales of Home Care by Category: % Value Growth 2006-2011
Table 21 Home Care Company Shares 2007-2011
Table 22 Home Care Brand Shares 2008-2011
Table 23 Penetration of Private Label by Category 2006-2011
Table 24 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Full Table of Contents is available at:
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