2013-03-04 11:41:01 - New Food market report from Euromonitor International: "Ready Meals in Denmark"

Consumer price sensitivity, due to the economic crisis and retail price hikes on food, had a significant impact on the ready meals category in 2012. Volume sales stagnated as consumers responded to higher prices, and also considered health concerns, by cutting back on consumption of canned/preserved ready meals, chilled pizza and dried ready meals. Ready meals furthermore faced growing competition from semi-ready meals in other packaged food product categories such as frozen processed fish.

Euromonitor International's Ready Meals in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands

and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/545745_ready_meals_in_denmark.aspx


Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

READY MEALS IN DENMARK
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2007-2012
Table 2 Sales of Ready Meals by Category: Value 2007-2012
Table 3 Sales of Ready Meals by Category: % Volume Growth 2007-2012
Table 4 Sales of Ready Meals by Category: % Value Growth 2007-2012
Table 5 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2012
Table 6 Frozen Ready Meals % Breakdown by Ethnicity 2007-2012
Table 7 Chilled Ready Meals % Breakdown by Ethnicity 2007-2012
Table 8 Ready Meals Company Shares 2008-2012
Table 9 Ready Meals Brand Shares 2009-2012
Table 10 Sales of Ready Meals by Distribution Format: % Analysis 2007-2012
Table 11 Forecast Sales of Ready Meals by Category: Volume 2012-2017
Table 12 Forecast Sales of Ready Meals by Category: Value 2012-2017
Table 13 Forecast Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 14 Forecast Sales of Ready Meals by Category: % Value Growth 2012-2017
Hanegal A/S in Packaged Food (denmark)
Strategic Direction
Key Facts
Summary 1 Hanegal A/S: Key Facts
Summary 2 Hanegal A/S: Operational Indicators
Company Background
Production
Summary 3 Hanegal A/S: Production Statistics 2012
Competitive Positioning
Summary 4 Hanegal A/S: Competitive Position 2012
Executive Summary
Volume Sales Continue To Slump
New "health" Taxes and Rising Commodities' Costs Drive Up Prices
Continued Price Polarisation
Strong Discounter Trend
Slow Value Growth Forecast
Key Trends and Developments
Consumers Save by Reducing Food Waste and Over-eating
Value-for-money Has Emerged the Key Trend During the Economic Crisis
Danes Want More Natural and Non-industrial Foods
State-controlled Healthy-eating Labels Key To Success in Denmark
Maturing Demand for Better-for-you Packaged Food
Convenience A Potent Value Growth Driver
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 23 Company Shares of Impulse and Indulgence Products 2008-2012
Table 24 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=545745&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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