2012-09-13 17:55:25 - Recently published research from Euromonitor International, "Sanitary Protection in Turkey", is now available at Fast Market Research

Although the usage of sanitary protection products is rising amongst Turkish women, there are still some people in rural areas who use cotton and cloth, due to low incomes and a low level of education. However, due to rising levels of education, awareness of hygiene is also rising, and these women are also starting to use sanitary protection products. Consequently, sanitary protection continued to enjoy volume and value growth in 2011.

Euromonitor International's Sanitary Protection in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic

analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/461108_sanitary_protection_in_turkey.aspx


Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

SANITARY PROTECTION IN TURKEY
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2006-2011
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2006-2011
Table 3 Retail Sales of Tampons by Application Format: % Value Analysis 2006-2011
Table 4 Sanitary Protection Retail Company Shares 2007-2011
Table 5 Sanitary Protection Retail Brand Shares 2008-2011
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Hayat Kimya Sanayi As in Tissue and Hygiene (turkey)
Strategic Direction
Key Facts
Summary 1 Hayat Kimya Sanayi AS: Key Facts
Company Background
Production
Summary 2 Hayat Kimya Sanayi AS: Production Statistics 2011
Competitive Positioning
Summary 3 Hayat Kimya Sanayi AS: Competitive Position 2011
Executive Summary
Tissue and Hygiene Registers Significant Growth
Increasing Awareness of Hygiene and Rapid Urbanisation Stimulate Sales
Procter & Gamble Leads Retail Hygiene and Ipek Kagit Leads Retail Tissue
Supermarkets Is the Leading Distribution Channel
Volume Growth Is Expected To Stabilise Over the Forecast Period
Key Trends and Developments
Strong Competition Between Local and Multinational Companies
Better Lifestyles in Turkey Stimulate Sales
Green Products Are Becoming More Popular
New Hectic Lifestyles Result in Practical Solutions
the Retail Environment Is Developing Rapidly
Market Indicators
Table 8 Birth Rates 2006-2011
Table 9 Infant Population 2006-2011
Table 10 Female Population by Age 2006-2011
Table 11 Total Population by Age 2006-2011
Table 12 Households 2006-2011
Table 13 Forecast Infant Population 2011-2016
Table 14 Forecast Female Population by Age 2011-2016
Table 15 Forecast Total Population by Age 2011-2016
Table 16 Forecast Households 2011-2016
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 19 Tissue and Hygiene Retail Company Shares 2007-2011
Table 20 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 21 Penetration of Private Label by Category 2006-2011
Table 22 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 23 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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