2012-09-16 08:38:03 - New Consumer Goods market report from Euromonitor International: "Sanitary Protection in Japan"

Sanitary protection current retail value sales fall by 2% in 2011, mainly due to the ageing population, which resulted in an increase in the number of menopausal women. Also, better understanding of light incontinence products led to a decline in sanitary protection sales as consumers who used to use sanitary protection for the purpose of preventing urinary leakage migrated to light incontinence products.

Euromonitor International's Sanitary Protection in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market -

be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/461102_sanitary_protection_in_japan.aspx


Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

SANITARY PROTECTION IN JAPAN
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sanitary Towels by Type of Use: % value analysis 2006-2011
Table 2 Retail Sales of Sanitary Protection by Category: Value 2006-2011
Table 3 Retail Sales of Sanitary Protection by Category: % Value Growth 2006-2011
Table 4 Retail Sales of Tampons by Application Format: % Value Analysis 2006-2011
Table 5 Sanitary Protection Retail Company Shares 2007-2011
Table 6 Sanitary Protection Retail Brand Shares 2008-2011
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Daio Paper Corp in Tissue and Hygiene (japan)
Strategic Direction
Key Facts
Summary 1 Daio Paper Corp: Key Facts
Summary 2 Daio Paper Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Daio Paper Corp: Competitive Position 2011
Kao Corp in Tissue and Hygiene (japan)
Strategic Direction
Key Facts
Summary 4 Kao Corp: Key Facts
Summary 5 Kao Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Kao Corp: Competitive Position 2011
Pigeon Corp in Tissue and Hygiene (japan)
Strategic Direction
Key Facts
Summary 7 Pigeon Corp: Key Facts
Summary 8 Pigeon Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Pigeon Corp: Competitive Position 2011
Procter & Gamble Japan Kk in Tissue and Hygiene (japan)
Strategic Direction
Key Facts
Summary 10 Procter & Gamble Japan KK: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Procter & Gamble Japan KK: Competitive Position 2011
Unicharm Corp in Tissue and Hygiene (japan)
Strategic Direction
Key Facts
Summary 12 Unicharm Corp: Key Facts
Summary 13 Unicharm Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Unicharm Corp: Competitive Position 2011
Executive Summary
Continuous Shrinkage Despite Temporary Growth Following Earthquake
Demographic Shifts Impact Growth Trends Within Incontinence
Price Sensitivity Fuels Sales of Private Label Brands and Cheap Imports
Health and Beauty Retailers Remains Leading Distribution Channel
Moderate Downturn Set To Continue
Key Trends and Developments
Earthquake Raises Awareness of Tissue and Hygiene Products
Economic Concerns Fuel Growth of Private Label Brands and Cheap Imports
Demographic Shift Drives Growth Within Incontinence Products
Importance of Educational Marketing
Hygiene Product Development Shifts From Leakage Prevention To Comfort
Market Indicators
Table 9 Birth Rates 2006-2011
Table 10 Infant Population 2006-2011
Table 11 Female Population by Age 2006-2011
Table 12 Total Population by Age 2006-2011
Table 13 Households 2006-2011
Table 14 Forecast Infant Population 2011-2016
Table 15 Forecast Female Population by Age 2011-2016
Table 16 Forecast Total Population by Age 2011-2016
Table 17 Forecast Households 2011-2016

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=461102&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.