2012-11-11 15:28:38 - New Consumer Goods market report from Euromonitor International: "Surface Care in Belgium"

Although multi-purpose detergents are still registering strong growth, Belgian consumers are increasingly looking for surface care detergents which target specific surfaces and tasks. The success of kitchen and bathroom cleaners and descalers is telling. According to manufacturers, Belgians want powerful and specific products and they are willing to pay for more sophisticated products to maintain the appearance of specific surfaces. Growth in 2011 of multi-purpose cleaners, combined with an...

Euromonitor International's Surface Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers

strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/500396_surface_care_in_belgium.aspx


Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

SURFACE CARE IN BELGIUM
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2006-2011
Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2006-2011
Table 5 Surface Care Company Shares 2007-2011
Table 6 Surface Care Brand Shares 2008-2011
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011
Table 9 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Bolton Belgium in Home Care (belgium)
Strategic Direction
Key Facts
Summary 1 Bolton Belgium: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bolton Belgium: Competitive Position 2011
Ecover Belgium NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 3 Ecover Belgium NV: Key Facts
Summary 4 Ecover Belgium NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Ecover Belgium NV: Competitive Position 2011
Executive Summary
New Product Developments Are Boosting the Market
Sales of Home Care Products Are Doing Well Despite the Uncertain Economy
Four Multinationals Dominate
Belgian Consumers Prefer To Purchase Home Care Products in Grocery Retailers
Maturity of the Market Prefigures Stable Growth
Key Trends and Developments
Multinationals Dominate
Ultra Concentrated Laundry Detergents Sales Take Off
Innovation in Fragrances
Eco-friendly Market Growing
Convenience and Specialisation Are the Leading Trends
Market Indicators
Table 11 Households 2006-2011
Market Data
Table 12 Sales of Home Care by Category: Value 2006-2011
Table 13 Sales of Home Care by Category: % Value Growth 2006-2011
Table 14 Home Care Company Shares 2007-2011
Table 15 Home Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Home Care by Category: Value 2011-2016
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 6 Research Sources

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