2012-09-25 08:37:35 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Competition in traditional toys and games intensified in 2011 as the global economic downturn led many export-oriented Chinese companies to refocus their attention on the domestic market. This shift was not only due to a slowdown in international demand, but also attributable to the adoption of stricter quality and safety regulations in a number of key export markets. A new EU toy safety directive (2009/48/EC), for example, made it more difficult for Chinese companies to sell their products in...

Euromonitor International's Traditional Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It

identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/465392_traditional_toys_and_games_in_china.a ..


Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 months), Construction Toys, Dolls and Accessories, Dressing-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports Toys, Plush Toys, Pre-School (3-4 Year Old), Radio/Remote Control Toys, Ride-On Vehicles, Scientific/Educational Toys.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

TRADITIONAL TOYS AND GAMES IN CHINA
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2006-2011
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2006-2011
Table 3 Traditional Toys and Games by Type: % Value Breakdown 2006-2011
Table 4 Traditional Toys and Games Company Shares by Value 2008-2011
Table 5 Traditional Toys and Games Brand Shares by Value 2008-2011
Table 6 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2006-2011
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2011-2016
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
Guangdong Alpha Animation & Culture Co Ltd in Toys and Games (china)
Strategic Direction
Key Facts
Summary 1 Guangdong Alpha Animation & Culture Co Ltd: Key Facts
Summary 2 Guangdong Alpha Animation & Culture Co Ltd: Operational Indicators 2009-2011
Company Background
Production
Summary 3 Guangdong Alpha Animation & Culture Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 4 Guangdong Alpha Animation & Culture Co Ltd: Competitive Position 2011
Rastar (guangzhou) Ltd in Toys and Games (china)
Strategic Direction
Key Facts
Summary 5 Rastar (Guangzhou) Ltd: Key Facts
Summary 6 Rastar (Guanghzou) Ltd: Operational Indicators 2009-2011
Company Background
Production
Summary 7 Rastar (Guanghzou) Ltd: Production Statistics 2011
Competitive Positioning
Summary 8 Rastar (Guangzhou) Ltd: Competitive Position 2011
Executive Summary
Economic Growth and One-child Policy Support Dynamic Market Performance
New Strategies Help To Tackle Smuggling and Piracy in Toys and Games
Competition in the Chinese Market Intensifies As Demand for Exports Weakens
Internet Retailing Remains the Most Dynamic Distribution Channel in 2011
Growth in the Chinese Economy Will Continue To Drive Market Development
Key Trends and Developments
Demographic and Social Changes Bolster Spending on Toys and Games
Video Games Worst Affected by Piracy and Smuggling
Busier Lifestyles Alter Consumer Preferences in Video Games
Growing Use of Tablets and Smartphones Fuels Demand for Mobile Games
Licensed Toys and Games Based on Chinese Cartoons Gain Popularity
Market Data
Table 9 Sales of Toys and Games by Category: Value 2006-2011
Table 10 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 11 Toys and Games Company Shares by Value 2008-2011
Table 12 Toys and Games Brand Shares by Value 2008-2011
Table 13 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 15 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 9 Research Sources

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