2013-08-29 08:50:08 - Recently published research from Euromonitor International, "Vitamins and Dietary Supplements in Kenya", is now available at Fast Market Research
The majority of consumers view the consumption of vitamins and dietary supplements as desirable, even though such products are often beyond the reach of many people. High-income households view them as essentials, and many buy them for use by family members. The multilevel marketing of nutrition supplements and health products from firms such as Tianshi, Swissgarde and GNLD has largely popularised the use of such products among the middle class.
Euromonitor International's Vitamins and Dietary Supplements in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to
Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.
Full Report Details at
- www.fastmr.com/prod/671969_vitamins_and_dietary_supplements_in_k ..
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
VITAMINS AND DIETARY SUPPLEMENTS IN KENYA
LIST OF CONTENTS AND TABLES
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2007-2012
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2007-2012
Table 3 Multivitamin by Positioning 2007-2012
Table 4 Dietary Supplements by Positioning 2008-2012
Table 5 Vitamins and Dietary Supplements Company Shares 2008-2012
Table 6 Vitamins and Dietary Supplements Brand Shares 2009-2012
Table 7 Vitamins Brand Shares 2009-2012
Table 8 Dietary Supplements Brand Shares 2009-2012
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2012-2017
Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2012-2017
Biodeal Laboratories Ltd in Consumer Health (kenya)
Summary 1 Biodeal Laboratories Ltd: Key Facts
Summary 2 Biodeal Laboratories Ltd: Competitive Position 2012
High Inflation Rate Slows Growth
Self-medicating Gains Popularity
International Manufacturers Lead Sales
Chemists/pharmacies Led in Retail Channel in 2012
Positive Prospects Over Forecast Period
Key Trends and Developments
Self-medication Still on the Rise
Growing Demand for Vitamins and Dietary Supplements
Table 11 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 12 Life Expectancy at Birth 2007-2012
Table 13 Sales of Consumer Health by Category: Value 2007-2012
Table 14 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 15 Consumer Health Company Shares 2008-2012
Table 16 Consumer Health Brand Shares 2009-2012
Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
OTC Registration and Classification
De-listing Or De-reimbursement
Vitamins and Dietary Supplements' Registration and Classification
Summary 3 Research Sources
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at www.fastmr.com
or call us at 1.800.844.8156.