2013-12-23 19:27:06 - New Fixed Networks research report from Business Monitor International is now available from Fast Market Research
Austria is home to one of the most developed telecoms markets in Europe, with high penetration of mobile and broadband services. However, Austria's all-important mobile market reported slower than expected growth in 2012 and net losses in 9M13 as the weaker domestic economy weighed on consumer spending and made operators' low-cost no-frills services more appealing than ever. Market saturation also has a role to play in the slowdown of growth and operators must work harder to extract more value from the customers they already have. The postpaid user base contracted slightly as a result and was buoyed only by the higher value service from Hutchison Drei Austria. This leaves some interesting opportunities in the MVNO space, and Tele2 and UPC
appear to be ready to move in on the converged services opportunity.
Full Report Details at
- www.fastmr.com/prod/754461_austria_telecommunications_report_q1_ ..
* After the mobile market registered its first-ever quarter of decline in Q113, there were further net losses in Q213 and Q313. This was mostly due to purging inactive subscribers from user bases following the merger of Hutchison Drei Austria and Orange, as well as Yesss! and A1 Telekom Austria.
* The latest RTR data show LTE subscription growth accelerated in Q213 with the arrival of combined voice and data tariffs. Subscriptions reached 10,220 by the end of June 2013, up from 628 the previous quarter.
* Regulatory data show that the amount of data consumed is rapidly rising. In Q213, this was an increase of 67.3% y-o-y for a total of 26,700Tbps.
Key Trends & Developments
The auction of LTE suitable spectrum was the major development in Austria in the second half of 2013. In late October 2013 Austria's three main mobile operators together paid in excess of EUR2bn for spectrum with Telekom Austria acquiring the largest holding, purchasing 14 packages for around EUR1.03bn, ahead of T-Mobile, which acquired nine packages for approximately EUR654mn. Finally, Hutchison Drei secured five packages for about EUR330mn - but crucially it did not acquire 800MHz spectrum - the band which allows for the most cost effective wireless data network coverage in rural areas. BMI expects the auction of additional spectrum will help catalyse the rollout of services, boosting prospects for subscription growth, and adding to the competitive pressure on wireline broadband providers.
As well as acquiring spectrum operators continue to expand wireless data services. In early October 2013 T-Mobile announced the launch of its LTE service for smartphone users. The service provides download and upload speeds of up to 100Mbps and 50Mbps respectively in Graz, Innsbruck, Linz and Vienna; with coverage set to be extended to Bregenz, Klagenfurt, Salzburg and St Polten. Smartphones compatible with the service include the HTC One, Sony Xperia Z and Samsung Galaxy Note 3. BMI believes the launch of combined voice and data LTE tariffs will help to boost subscription growth for LTE services, which had been slow to take off when services were restricted to dedicated data users.
Partial Table of Contents:
BMI Industry View
- Executive Summary
- Business Environment
- Table: Austria Telecoms Sector - Mobile - Historical Data & Forecasts
- Table: Austria Telecoms Sector - Blended Mobile ARPU - Historical Data & Forecasts (EUR)
- Fixed Line
- Table: Austria Telecoms Sector - Fixed Line - Historical Data & Forecasts
- Table: Austria Telecoms Sector - Internet - Historical Data & Forecasts
Industry Risk/Reward Ratings
- Western Europe Risk/Reward Ratings
- Table: Western Europe Risk/Reward Ratings
- Regional Perspective
- Table: Austria Mobile Market Regional Comparisons, Q113
- Mobile Growth
- Market Share And Net Additions
- Table: Austria Mobile Net Additions, 2011-2013
- Usage (MoU And ARPU)
- Mobile Content/Value-Added Services
- Mobile Operator Data
- Table: Mobile Market
- Table: A1 Telekom Austria
- Table: T-Mobile
- Table: 3 Austria
- Table: Orange (acquired by 3 in Q113)
- Western Europe Mobile Content
- Monetising Footfall
- Interoperable M-Commerce A Stronger Proposition
- Positioning Key To M2M Success
- Fixed Line
- Mobile Broadband
Industry Trends And Developments
- Regulatory Overview
- Table: Austria - Regulatory Bodies And Their Responsibilities
- Regulatory Developments
- Table: Operator Post-Auction Spectrum Holdings
- Table: Key Playe frs - Austria Telecoms Sector
- Table: Selected Operators Financial Indicators, 2008-2012
- Telekom Austria
- T-Mobile Austria
- Hutchison 3G
- Pace Sees Opportunities And Challenges From European Consolidation
- Table: Pace: Revenue Breakdowns By Product Type & Geography (US$mn)
- Progress In Transformation
- Europe Is A Challenging Market
- Aurora Networks Buy Key To Diversification Strategy
- Table: Austria's Population By Age Group, 1990-2020 ('000)
- Table: Austria's population By Age Group, 1990-2020 (% of total)
Full Table of Contents is available at:
About Business Monitor International
Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1010
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at www.fastmr.com
or call us at 1.800.844.8156.