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Report Published: "Car Rental in Austria"

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2013-12-20 09:52:47 - New Transportation research report from Euromonitor International is now available from Fast Market Research

Car rental in Austria is not very dynamic, partly because it is a small country, which makes renting a car less relevant to travellers. Major tourist destinations can, in most cases, be reached on foot or by public transport. Another reason is that neighbouring countries such as Germany, Italy, Hungary and the Czech Republic account for a significant share of incoming tourism; many of these tourists use their own cars. Moreover, Austrians are very attached to their cars. The car ownership rate...

Euromonitor International's Car Rental in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2008-2012, allowing you to identify the sectors driving growth.

It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2017 illustrate how the market is set to change.

Full Report Details at

Product coverage: Car Rental by Category, Car Rental by Channel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Car Rental market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

Euromonitor International
December 2013


Competitive Landscape
Category Data
Table 1 Car Rental Sales by Category and Location: Value 2007-2012
Table 2 Car Rental Sales by Channel: Value 2007-2012
Table 3 Structure of Car Rental Market 2007-2012
Table 4 Car Rental National Brand Owner Market Shares 2008-2012
Table 5 Car Rental Brands by Key Performance Indicators 2012
Table 6 Forecast Car Rental Sales by Category and Location: Value 2012-2017
Table 7 Forecast Car Rental Sales by Channel: Value 2012-2017
Sixt Osterreich GmbH in Travel and Tourism (austria)
Strategic Direction
Key Facts
Summary 1 Sixt Osterreich GmbH: Key Facts
Company Background
Competitive Positioning
Summary 2 Sixt Osterreich GmbH: Competitive Position 2012
Executive Summary
More Frequent Travel But Shorter Holidays
Record Year for Mice
Austrians Warm To Staycation
Record Year for City Tourism
the Internet Is Expected To Shape Growth Within Travel and Tourism
Key Trends and Developments
Record Year for Arrivals and Overnight Stays Despite the Global Economic Slowdown
National Tourism Strategy
Online Travel Retail Continues To Grow, Albeit at A Slower Pace
Sustainability Is on the National Tourism Agenda
Asian Tourists Are Flocking To Austria in Unprecedented Numbers
the Postmodern Tourist Is A Downshifter
Summary 3 Austria: SWOT
Demand Factors
Table 8 Leave Entitlement: Volume 2007-2012
Table 9 Holiday Takers by Age: % Breakdown 2007-2012
Table 10 Seasonality of Trips 2007-2012
Balance of Payments
Table 11 Balance of Tourism Payments: Value 2007-2012
Summary 4 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

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