2013-03-02 15:05:31 - Fast Market Research recommends "Frozen Processed Food in Italy" from Euromonitor International, now available

Frozen food overall was only marginally affected by the economic crisis in Italy: 2012 was quite similar in performance to 2011 and is set to register a steady 1% increase in volume and 3% in current value. The key drivers supporting this relatively good performance of frozen food remain convenience, increasingly healthy recipes and the significant further development of low maturity segments such as meat substitutes and oven-baked potatoes. Per capita consumption of frozen food from 2010 still...

Euromonitor International's Frozen Processed Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the

leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/544826_frozen_processed_food_in_italy.aspx


Product coverage: Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup, Other Frozen Processed Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Frozen Processed Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

FROZEN PROCESSED FOOD IN ITALY
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Frozen Processed Food by Category: Volume 2007-2012
Table 2 Sales of Frozen Processed Food by Category: Value 2007-2012
Table 3 Sales of Frozen Processed Food by Category: % Volume Growth 2007-2012
Table 4 Sales of Frozen Processed Food by Category: % Value Growth 2007-2012
Table 5 Frozen Processed Fish/Seafood by Type: % Value Breakdown 2007-2012
Table 6 Frozen Processed Poultry by Type: % Value Breakdown 2007-2012
Table 7 Frozen Processed Red Meat by Type: % Value Breakdown 2007-2012
Table 8 Frozen Processed Vegetables by Type: % Value Breakdown 2007-2012
Table 9 Other Frozen Processed Food by Type: % Value Breakdown 2007-2012
Table 10 Frozen Processed Food Company Shares 2008-2012
Table 11 Frozen Processed Food Brand Shares 2009-2012
Table 12 Sales of Frozen Processed Food by Distribution Format: % Analysis 2007-2012
Table 13 Forecast Sales of Frozen Processed Food by Category: Volume 2012-2017
Table 14 Forecast Sales of Frozen Processed Food by Category: Value 2012-2017
Table 15 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2012-2017
Table 16 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2012-2017
Summary 1 Other Frozen Processed Food: Product Types
Unilever Italia SpA in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 2 Unilever Italia SpA: Key Facts
Summary 3 Unilever Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Unilever Italia SpA: Competitive Position 2012
Executive Summary
Unit Price Rises As Innovation Sustains Value Growth in 2012
Frugal Consumers Tighten Their Belts
Private Label Strengthens Its Foothold in Packaged Food
Supermarkets and Hypermarkets Hold Firm Despite Increasing Competition
Modest Growth Ahead
Key Trends and Developments
Consumers Still Feeling the Impact of the Economic Recession
Italians Prefer To Stay-at-home Due To Economic Uncertainty
Consumers Looking for Health and Wellness Despite Economic Downturn
Mid-price Brands Squeezed by Increasing Polarisation
Growth of Internet Retailing
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 22 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=544826&dt=t

About Euromonitor International

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