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Report Published: "Home and Garden in Sweden"


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2013-12-08 04:27:03 - Fast Market Research recommends "Home and Garden in Sweden" from Euromonitor International, now available

Regardless of positive consumer attitudes during the first half of the 2012, consumer confidence started to wear off and during the second half of the year it was shown clearly in dropping growth rates for home and garden categories. The more unstable economic outlook resulted in sales of home and garden stagnating. Home improvement and furnishing were hit hardest, while gardening sales were still moderately positive sales.

Euromonitor International's Home and Garden in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic

analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2017 illustrate how market demand is expected to evolve in the medium-term

Full Report Details at
- www.fastmr.com/prod/738892_home_and_garden_in_sweden.aspx

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

HOME AND GARDEN IN SWEDEN
Euromonitor International
November 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Worsening Economic Outlook Restrains Growth of Home and Garden in 2012
Swedes Active in DIY and Gardening - Economy Impacts the Type of Projects
Competition Intensifies
Online Channel Has High Potential for Home Improvement and Furnishing Sales
Stagnating Sales Will Improve Towards the End of the Forecast Period
Key Trends and Development
Strained Economy Had Its Impact on Sales of Home and Garden Products
Expansion of Retailers Coupled With Lower Demand Caused Price Competition
Sweden Has More Affluent Pensioners and Single Households
Local Brands With A Strong Position - Premium Segment Holds Potential for International Brands
Sustainability Becoming Important Brand Value
Market Data
Table 1 Sales of Home and Garden by Category: Value 2007-2012
Table 2 Sales of Home and Garden by Category: % Value Growth 2007-2012
Table 3 NBO Company Shares of Home and Garden: % Value 2009-2012
Table 4 LBN Brand Shares of Home and Garden: % Value 2009-2012
Table 5 Distribution of Home and Garden by Format: % Value 2007-2012
Table 6 Forecast Sales of Home and Garden by Category: Value 2012-2017
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Clas Ohlson Ab in Home and Garden (sweden)
Strategic Direction
Key Facts
Summary 2 Clas Ohlson AB: Key Facts
Summary 3 Clas Ohlson AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Clas Ohlson AB: Private Label Portfolio
Competitive Positioning
Summary 5 Clas Ohlson AB: Competitive Position 2012
Indiska Magasinet Ab in Home and Garden (sweden)
Strategic Direction
Key Facts
Summary 6 Indiska Magasinet AB: Key Facts
Summary 7 Indiska Magasinet AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Indiska Magasinet AB: Competitive Position 2012
Nelson Garden Ab in Home and Garden (sweden)
Strategic Direction
Key Facts
Summary 9 Nelson Garden AB: Key Facts
Summary 10 Neslon Garden AB: Operational Indicators
Company Background
Production
Summary 11 Nelson Garden AB: Production Sites 2012
Competitive Positioning
Summary 12 Nelson Garden AB: Competitive Position 2012
Orrefors Kosta Boda Ab in Home and Garden (sweden)
Strategic Direction
Key Facts
Summary 13 Orrefors Kosta Boda AB: Key Facts
Summary 14 Orrefors Kosta Boda AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Orrefors Kosta Boda AB: Competitive Position 2012
Tikkurila Sverige Ab in Home and Garden (sweden)
Strategic Direction
Key Facts
Summary 16 Tikkurila Sverige AB: Key Facts
Company Background
Production
Summary 17 Tikkurila Sverige AB: Production Statistics 2012
Competitive Positioning
Summary 18 Tikkurila Sverige AB: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2007-2012
Table 9 Sales of Gardening by Category: % Value Growth 2007-2012

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=738892&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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