2013-03-11 12:20:10 - Recently published research from Euromonitor International, "Home Care in Costa Rica", is now available at Fast Market Research

Even though strong international manufacturers, such as Unilever de Centroamerica SA, Procter & Gamble Interamericas de Costa Rica, Clorox de Centroamerica SA and Reckitt Benckiser Centroamerica SA are strong competitors within most home care categories, the local companies Irex de Costa Rica SA and Punto Rojo SA have consolidated their competitive positioning within this industry, relying on the strong recognition of traditional laundry care brands, while taking advantage of the manufacturing...

Euromonitor International's Home Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading

brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/552794_home_care_in_costa_rica.aspx


Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

HOME CARE IN COSTA RICA
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Most Home Care Categories Are Affected by Economic Slowdown
Mega Brands' Consolidation and Pricing Continues To Be the Main Purchase Driver for Home Care Products
Local and International Brands Compete for Consumer Preference
Modern Grocery Retailers Continue Increasing in Consumer Preference
Uncertain Global Economy Should Continue Affecting Value Sales
Market Indicators
Table 1 Households 2007-2012
Market Data
Table 2 Sales of Home Care by Category: Value 2007-2012
Table 3 Sales of Home Care by Category: % Value Growth 2007-2012
Table 4 Home Care Company Shares 2008-2012
Table 5 Home Care Brand Shares 2009-2012
Table 6 Penetration of Private Label by Category 2007-2012
Table 7 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 9 Forecast Sales of Home Care by Category: Value 2012-2017
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Irex De Costa Rica SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 2 Irex de Costa Rica SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Irex de Costa Rica SA: Competitive Position 2012
Punto Rojo SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 4 Punto Rojo SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Punto Rojo SA: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2007-2012
Table 12 Sales of Air Care by Category: % Value Growth 2007-2012
Table 13 Air Care Company Shares 2008-2012
Table 14 Air Care Brand Shares 2009-2012
Table 15 Forecast Sales of Air Care by Category: Value 2012-2017
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Bleach: Value 2007-2012
Table 18 Sales of Bleach: % Value Growth 2007-2012
Table 19 Bleach Company Shares 2008-2012
Table 20 Bleach Brand Shares 2009-2012
Table 21 Forecast Sales of Bleach: Value 2012-2017
Table 22 Forecast Sales of Bleach: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 23 Household Possession of Dishwashers 2006-2011
Category Data
Table 24 Sales of Dishwashing by Category: Value 2007-2012
Table 25 Sales of Dishwashing by Category: % Value Growth 2007-2012
Table 26 Dishwashing Company Shares 2008-2012
Table 27 Dishwashing Brand Shares 2009-2012
Table 28 Forecast Sales of Dishwashing by Category: Value 2012-2017
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2007-2012
Table 31 Sales of Home Insecticides by Category: % Value Growth 2007-2012

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=552794&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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