2013-03-01 16:09:11 - Recently published research from Euromonitor International, "Microwaves in Greece", is now available at Fast Market Research
The decline in disposable income has taken its toll on microwaves, too. However, being dominated by economy products - including private label lines - microwaves was the category within major appliances to see the smallest volume decline in 2012. Financially-strapped consumers often perceive microwaves as a cheaper substitute to cookers and mini ovens, and thus combination microwaves saw their share increasing in 2012.
Euromonitor International's Microwaves in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be
they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.
Full Report Details at
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
MICROWAVES IN GREECE
LIST OF CONTENTS AND TABLES
Table 1 Sales of Microwaves by Category: Volume 2007-2012
Table 2 Sales of Microwaves by Category: Value 2007-2012
Table 3 Sales of Microwaves by Category: % Volume Growth 2007-2012
Table 4 Sales of Microwaves by Category: % Value Growth 2007-2012
Table 5 Sales of Microwaves by Type 2009-2011
Table 6 Company Shares of Microwaves 2008-2012
Table 7 Brand Shares of Microwaves 2009-2012
Table 8 Microwaves by Distribution Format: % Analysis 2007-2012
Table 9 Forecast Sales of Microwaves by Category: Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Value 2012-2017
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2012-2017
Fourlis Trade SA in Consumer Appliances (greece)
Summary 1 Fourlis Trade SA: Key Facts
Summary 2 Fourlis Trade SA: Operational Indicators
Summary 3 Fourlis Trade SA: Competitive Position 2012
Recession and Shrinking Disposable Incomes Drain the Market
Small Appliances Fare Better Than Major, Free-standing Better Than Built-in
Consumers Opt for the Lowest Price, But Will Not Give Up on Brand Name and Trust
and Yet, Recession Favours Some Categories
Market Consolidation and Intense Price Wars
Key Trends and Developments
the Recession Leads To Unprecedented Changes in Consumer Behaviour
Consolidation and Numerous Shut Downs for Retailers Amidst Crisis
Entry-level Appliances Increase Their Penetration
Small Appliances Hold Much Better Than Large Ones
New EU Energy Label in Effect, Changes for Air Conditioners Expected
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 14 Replacement Cycles of Consumer Appliances by Category 2007-2012
Table 15 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 16 Sales of Consumer Appliances by Category: Value 2007-2012
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 23 Sales of Small Appliances by Category: Volume 2007-2012
Table 24 Sales of Small Appliances by Category: Value 2007-2012
Table 25 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 26 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 27 Company Shares of Major Appliances 2008-2012
Table 28 Brand Shares of Major Appliances 2009-2012
Table 29 Company Shares of Small Appliances 2008-2012
Full Table of Contents is available at:
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009
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