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"Retail Bank Loyalty Programs: Key Challenges and Opportunities" now available at Fast Market Research


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2013-12-20 09:00:43 - Recently published research from Timetric, "Retail Bank Loyalty Programs: Key Challenges and Opportunities", is now available at Fast Market Research

Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable.

Scope

* This report provides an overview of retail bank loyalty programs
* It examines key drivers and regulatory trends
* It looks at operational challenges and opportunities

Reasons to Get this Report

* Understand the dynamics of the retail bank loyalty programs landscape across the key markets worldwide
* Assess the current and future opportunities of loyalty programs in the retail banking industry

Full Report Details at
- www.fastmr.com/prod/755366_retail_bank_loyalty_programs_key_chal ..

Report Table

of Contents:

1 Executive Summary
2 Introduction to Retail Bank Loyalty Programs
2.1 Loyalty Programs Snapshot
2.2 Key Drivers of Loyalty Programs
2.3 Regulatory Trends and Challenges
3 Key Operational Challenges and Opportunities
3.1 Loyalty Program Design and Operational Frameworks
3.2 Multi-Channel Banking Experience
3.3 Localization and Product Differentiation
3.4 Merchant-Funded Loyalty Programs
4 Appendix
4.1 Methodology
4.1 Contact Us
4.2 About Timetric
4.3 Disclaimer

List of Figures

Figure 1: Total Card Spending in Developed Economies (US$ Billion), 2008-2012
Figure 2: Total Card Spending in Emerging Economies (US$ Billion), 2008-2012
Figure 3: Key Growth Drivers of Loyalty Programs
Figure 4: Regulatory Trends and Developments in Retail Banking Loyalty Programs
Figure 5: Operational Challenges and Opportunities in Loyalty Programs
Figure 6: Snapshot of Changing Consumer Preferences
Figure 7: Loyal Program Framework in Multichannel Banking
Figure 8: Loyalty Program Design by Customer Segment
Figure 9: Merchant-Funded Loyalty Program Adoption by Country
Figure 10: The Merchant-Funded Loyalty Program Value Chain and the Role of the Service Provider

About Timetric

Timetric is an independent economic and business research firm providing critical intelligence on emerging economies and key global industries. They provide detailed economic and sector intelligence, business insights and authoritative, independent commentary. View more research from Timetric at www.fastmr.com/catalog/publishers.aspx?pubid=1037

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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