2012-09-03 10:46:07 -
Retail Industry in China â PEST Framework Analysis - a new market research report on companiesandmarkets.com
In a world marketplace weighed down by limitations and macroeconomic question marks, China is developing into an emphatic growth opportunity for retailers, continuing its 14% annual growth rate and maintaining its leading position in Asia.
China´s retail industry will witness rapid development in the next 10 years. Huge overseas investment and fast expansion of various retail shops will generate big demands on store equipment, technology as well as shop design and sales promotion tools.
Aruvian´s R´search analyzes the Retail Industry in China in a PEST Framework Analysis. A PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences
is a useful way of summarizing the external environment in which a business operates.
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