2014-08-16 08:41:26 - Fast Market Research recommends "Retail Tissue in Italy" from Euromonitor International, now available
In 2013 the trend established in retail tissue in previous years continued to progress. The demand for high-quality products drove up production costs, taxes and raw materials costs, which manufacturers and retailers did not pass on to consumers as this would result to higher decline in volume sales. As a result, there were two large segments in retail tissue, premium products and economy products (including private label), which responded to two consumer needs, comfort and economy.
Private label accounted for a 37% share of overall value sales in retail tissue in Italy in 2013. Overall private label maintained a strong lead in all of the major retail tissue categories, with the leading private label companies, Coop, Conad, Carrefour and Esselunga,
covering respectively third, fourth, sixth and eighth positions in retail tissue in 2013. The reason for this is that retail tissue is a category which consists mainly of basic products for which Italian consumers are unwilling to pay too much, in particular for products which are subject to daily use. As private label now offers products which are of similar quality and similar variety to premium brands, Italy's leading retailers have not found it very difficult to convince consumers to purchase their cheaper private label references. The proportion of value sales accounted for by private label in overall retail tissue increased slightly in 2013. Another key advantage of private label in addition to low prices is favourable shelf positioning in retail outlets.
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Over the forecast period retail tissue is expected to see a negative value CAGR of 1% at constant 2013 prices, and a positive CAGR of 1% in volume terms, as the most influential categories in terms of volume share are indispensable, such as toilet paper, napkins and pocket handkerchiefs. The overall saturated position of retail tissue in Italy will also contribute to limiting further development in the category. These are the main reasons why the performance of retail tissue in Italy during the forecast period is expected to be lower than that recorded over the review period in value terms.
Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retail Tissue industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Retail Tissue in Italy market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Retail Tissue in Italy?
* What are the major brands in Italy?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Kitchen Towels, Paper Tableware, Tissues, Toilet Paper.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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