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Sewing Machines: A Global Strategic Business Report

Rise in DIY culture among the younger generation aiding global sewing machines market

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2014-01-23 13:48:04 - Sewing Machines: A Global Strategic Business Report - a new market research report on

Global market for Sewing Machines is forecast to reach 27.5 million units by 2018, driven by technology developments and the DIY culture among the younger population worldwide. Favourable demographics and rising penchant for fashionable and trendy apparel in developing countries also bode well for the market.

Sewing machines, the world´s first mass produced, consumer durable, have traversed a long way to emerge as a second-generation technology revolution. Programmable automatic sewing machines have made their way into the sewing arena, opening up huge design and creative possibilities hitherto undreamt of. Over the past decade, the sewing machine industry witnessed a significant change in production landscape with the rampant exodus of production facilities from high-cost bases to low-cost Asian countries. Resultantly, Asia-Pacific has



emerged as a strong competitor to manufacturers in Japan and the West.

The desire to personalize clothing and home furnishings is a leading factor driving the market for home sewing machines. The growing popularity of quilting and crafting at home, particularly among women, represents an important growth driver. Technological advancements such as embroidery software, which enable the incorporation of complex patterns onto a fabric even by novices, and computerized sewing machines incorporated with USB drives to enable hobbyists to upload any design or pattern, also represent key growth drivers in the home sewing machines market.

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