2012-02-23 06:29:05 - Recently published research from Euromonitor International, "Rtds/High-strength Premixes in Japan", is now available at Fast Market Research

RTDs/high-strength premixes grew by 8% in volume terms in 2011, although the manufacturers suffered from a shortage of can materials for several months after the March earthquake. The sole driver of growth was spirits-based RTDs, which dominate the category. Spirits-based RTDs, which boasts a wide variety of products, caters to diverse consumer needs and a wide audience. 2011 saw new product launches of low-alcohol and highball RTDs, boosting the category as a whole.

Euromonitor International's RTDs/High-Strength Premixes in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and

offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/331173_rtdshighstrength_premixes_in_japan.as ..


Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

RTDS/HIGH-STRENGTH PREMIXES IN JAPAN
Euromonitor International
January 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Asahi Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 1 Asahi Breweries Ltd: Key Facts
Summary 2 Asahi Breweries Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Asahi Breweries Ltd: Competitive Position 2011
Choya Umeshu Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 4 Choya Umeshu Co Ltd: Key Facts
Summary 5 Choya Umeshu Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Choya Umeshu Co Ltd: Competitive Position 2011
Kirin Brewery Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 7 Kirin Brewery Co Ltd: Key Facts
Summary 8 Kirin Brewery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Kirin Brewery Co Ltd: Competitive Position 2011
Mercian Corp in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 10 Mercian Corp: Key Facts
Summary 11 Mercian Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Mercian Corp: Competitive Position 2011
Sapporo Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 13 Sapporo Breweries Ltd: Key Facts
Summary 14 Sapporo Breweries Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Sapporo Breweries Ltd: Competitive Position 2011
Suntory Holdings Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 16 Suntory Holdings Ltd: Key Facts
Summary 17 Suntory Holdings Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Suntory Holdings Ltd: Competitive Position 2011
Takara Shuzo Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 19 Takara Shuzo Co Ltd: Key Facts
Summary 20 Takara Shuzo Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Takara Shuzo Co Ltd: Competitive Position 2011
Executive Summary
Contraction Slows Despite 3.11 Earthquake
Prolonged Economic Concerns Reduce On-trade Spending
Creating New Consumer Needs Is Key To Success
Low Price and Convenience Drive Growing Retail Channels
Low-alcohol Products Capture New Generation
Key Trends and Developments
Earthquake Challenges Alcoholic Drinks Market
Prolonged Economic Concerns Tighten Consumers' Belts
Marketing Enjoyment and Discoveries Together With Products
Key New Product Launches
Summary 22 Key New Product Developments 2010-2011

Full Table of Contents is available at:
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About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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