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Russia baby products market: Johnson & Johnson continues to dominate during 2012
Baby and Child-Specific Products in Russia - a new market research report on 2014-04-21 16:45:01
Johnson & Johnson maintained its long-term lead in the Russia baby products market and child products industry during 2012. The company held a 19% value share, having a wide presence in all regions of Russia.

There is an ongoing tendency among parents not only to reduce the number of baby and child-specific products to the essentials but also to be more price-cautious when choosing the products. As shelves are dominated by a few large producers such as Johnson & Johnson, Procter & Gamble and Kalina Concern parents do not worry much about the quality of the products as they are likely to meet their requirements but they pay more attention to price and usability of such products.

Baby and child-specific products is expected to continue rapid development over the forecast period, although the growth rates in both constant value and volume terms are likely to reduce in the next five years. The category is forecast to see a constant value CAGR of 4% over 2012-2017. Although many international and local brands are already present and popular on the Russian market, there is still room for further development. The market is still not saturated in volume terms especially in the country´s regions.

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