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Russia dermatologicals market: Sandoz leads industry with 13% value share in 2012
Dermatologicals in Russia - a new market research report on 2014-03-14 22:47:01
In 2012, dermatologicals was led by Sandoz, which held a 13% value share with its flagship brand Eczoderil. The second position was held by Novartis with a 9% share of value sales. The company saw 9% sales increase in value terms.

In 2012, Russians continued to pay more attention to their appearance due to the spread of Western culture and improving living standards. They consequently increased their expenditure on products which solve previously ignored problems. Due to the growth of the internet, information has spread and people share their experience of the treatment of issues that they hesitate to discuss face to face. The increasing availability of cosmetologists in private clinics, who help determine the cause of skin problems, has also increased the popularity of dermatological products.

It is expected that the dermatological category will develop over the forecast period. The main drivers of future growth will be an increase in living standards and the spread of modern products. The availability of information about various skin diseases on the internet will also expand the customer base.

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