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Russia energy drinks market: PepsiCo leads with 30% value share
Sports and Energy Drinks in Russia - a new market research report on 2014-04-18 04:13:01
Sales in the Russia energy drinks market remain largely concentrated amongst three key players. These companies accounted for a combined retail volume share of 60% in 2012. PepsiCo continued to lead in 2012, with a retail current value share of 30%, and was followed by Coca-Cola (17%) and Red Bull (14%).

Sports and energy drinks continued to record the best performance among soft drinks in 2012. The category performed extremely well in 2011, when total volume sales increased by 24%, and continued to do so in 2012, when total volume sales rose by 17%. One of the reasons for such a strong performance was the category´s initial low base. Sports and energy drinks account for only 1% of the total soft drinks market in volume terms. Another reason for the category´s strong double-digit performance was a decrease in the average unit price of energy drinks during 2011 which made the product affordable to a wider range of consumers.

The popularity of energy drinks is expected to continue growing as the category becomes more affordable to a wider range of consumers. Total volume growth is expected to register a CAGR of 8% over the forecast period, to reach over 208 million litres by 2017. The category´s growth will stem from the versatility of energy drinks. The category is still nascent in Russia and has considerable potential for further growth.

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