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Fruit/Vegetable Juice in Russia

Russia fruit juice market: 1% CAGR growth forecast between 2012-17

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2014-04-18 02:45:04 - Fruit/Vegetable Juice in Russia - a new market research report on

The Russia fruit juice market remained concentrated in 2012 among four domestic companies, which on the global level actually represent competition between two international giants. After a wave of consolidations, the Russian fruit/vegetable juice category was divided between PepsiCo, which acquired Lebedyansky and Wimm-Bill-Dann, and Coca-Cola, which owns Nidan Soki and Multon. By the end of 2012, the positions remained unchanged – PepsiCo maintained its lead with a 43% volume share while Coca-Cola held 28%.

Total category volume sales remained unchanged in 2012. The average unit price, however, continued to rise which resulted in an overall positive current value increase. The increase in price was primarily driven by more expensive raw materials and higher operational costs. Off-trade current value growth in



2012 was slower than the review period CAGR of 7%, thanks to growing consumer price sensitivity.

The fruit/vegetable juice category is expected to increase marginally over the forecast period with a CAGR of 1% compared to a contracting CAGR of 1% over the review period. During the review period the consumption of fruit/vegetable juice was eroded by the global recession. It is expected that the economic climate in the country will be more stable over the forecast period, and therefore, will have a positive effect on the development of fruit/vegetable juice sales. By the end of 2012 the average consumption of fruit/vegetable juice in the country was 20 litres per person. However, consumption was not evenly distributed among the various regions of the country. Two major cities – Moscow and St Petersburg - are the most saturated, while there is still potential for further growth in other areas of the country.

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