2014-02-14 03:44:03 - Internet Retailing in Russia - a new market research report on companiesandmarkets.com
Internet retailing in Russia is fragmented and comprises a large number of players which operated on federal or local level. The biggest companies in internet sales do not exceed 3% value shares. In 2012 three main leaders were internet shops ulmart.ru, OZON.ru and KupiVIP with 3%, 2% and 2% value shares respectively. Ulmart.ru specialises in electronic and computer sales while OZON.ru and KupiVIP are multifunctional internet retailers. OZON.ru was initially famous because of its books and other media production sales, but as of 2012 the store also sell toys and games, apparel, accessories, air tickets and many other goods and services. OZON.ru sees more than 600,000 potential customers daily on its website; more than 5.6 million people are registered on
OZON.ru and are considered as constant clients.
Internet sales boomed in Russia in 2012 and leading retailers realised that it was impossible to ignore this distribution channel if they wanted to maintain market shares. More retailers of traditional format began to sell via internet retailing as well and tended to be multichannel retailers. Previously, internet retailing existed predominantly in an internet website or as part of electronics and consumer appliances sales. However, in 2012 the tendency was that most grocery, leisure and even DIY retailers opened or planned to start sales via the internet. Thus, X5 Group, leading grocery retailer in Russia, started to sell non-food products via internet retailing in 2012. DIY player Castorama shared its plan to start internet sales in 2013 in Russia.
Internet retailing is expected to increase by a constant value CAGR of 11% over the forecast period to reach RUB680.6 billion in 2017. However, the biggest growth is expected in 2013 with 15% constant value growth. As Morgan Stanley predicts, 2013 will be critical for the Russian internet retailing trade in terms of new customers´ attraction. In 2014-2015 the highest number of potential Russian consumers will already be online and internet retailers will focus on retaining customers rather than attracting new ones. The behaviour of Russian customers is very similar to Europeans but with a substantial time lag. 48% of Russian internet users made their first internet purchase during 2011-2012 and just started to look closely at internet shopping.
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