Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Men's Grooming in Russia

Russia men's grooming market: Gillette Group the clear leader with 43% value share in 2012


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2014-01-29 02:07:01 - Men's Grooming in Russia - a new market research report on companiesandmarkets.com

Gillette Group OOO was the clear leader of men´s grooming with a 43% value share in 2012. The company held an even stronger position in men´s shaving, the largest men´s grooming subcategory, where it took a 57% value share in 2012. Gillette Group is the company that is considered to have created the standards of modern shaving for men. It has invested heavily in the creation of innovative, more efficient products and large-scale promotional campaigns. The second largest player in men´s grooming was Beiersdorf OOO with a 9% value share in 2012, while all other companies did not manage to exceed 6% value share.

The penetration rate for men´s toiletries in small towns and villages is still low compared to Russia´s

 

 

large cities and especially to the European average. However, for more men it has become the norm to use such things as deodorants, shampoos and shower gels specifically for men, and other toiletries. Companies actively started to develop special series for men trying to boost the popularity of such products even further.

The target audience for men´s grooming is expected to continue to grow during the forecast period, with more Russian men widening the number of beauty and personal care products they use on a regular basis. The category is expected to see a constant value CAGR of 1% over the forecast period.

Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..

Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com