Market Focus: Trends and Developments in the Prepared Meals Sector in Russia - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-04-01 12:17:02
Product This report provides a concise overview of the Prepared Meals market in the Russia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Russian Prepared Meals sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
The rise of Russia´s middle class, aided by rising incomes, has led to significantly more demand for higher quality, nutritious, and convenient food. Russians are becoming increasingly time-poor, and are thus leaning towards packaged snacks and prepared meals in lieu of traditional, labor-intensive Russian cooking..
What are the key drivers behind recent market changes?
Delaying marriage has increased the number of single households, impacting eating habits and creating an opportunity for packaged food.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Russian Prepared Meals sector. This allows for the rapid identification of key growth opportunities across Prepared Meals categories and their packaging.
Key Features and Benefits
Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Prepared Meals sector.
Key growth categories are highlighted by analysing the market dynamics of the Prepared Meals categories.
Market shares are provided for the leading brands across Prepared Meals categories.
An overview of packaging trends in the Russian Prepared Meals sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Key Market Issues
Most sales of Prepared Meals in Russia are through Hypermarkets & Supermarkets, which accounted for over 50% of retail sales by value in 2012. This is driven by Hypermarkets & Supermarkets dominance of the Ready Meals category, which accounts for over 90% of the prepared Meals market.
Prepared Meals accounted for up to 5% of all Food retail sales in Russia in 2012.
The most important motivation is driven by the creation of Personal Space & Time, which shows consumers wanting to relax unwind and free themselves from things to do through food.
Working hours are increasing for certain groups, but many consumers similarly have increasingly busy lives as they attempt to juggle work, home life, personal ambitions, and the desire to be close to friends and family. This means they are likely to seek out Food products, and particularly Prepared Meals, that can speed-up the cooking process.
Rigid Plastic Tubs with Foil closures are the most commonly used in the Prepared Meals market in Russia
Prepared Meals one of the fastest growing food sectors in Russia, with only 3 other sectors (Savory & Deli Foods , Soy Products, and Ice Cream) having a higher growth during 2007-2012.This high growth is driven by the time pressures facing many Russians. These time pressures will intensify in future, boosting sales even further
The prepared meals market is a high growth mature market, but Russian consumers of Prepared Meals categories trust branded products over private labels as branded products are being marketed by the well known Food manufacturers associated with quality.
In the future, Health will be one of the key influencers of Prepared Meals, with rising healthcare costs becoming an emerging concern for Russians. This will place a greater pressure on food manufacturers to provide health benefits in their offerings, such as low fat or low salt foods.
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