Today: February 12, 2016, 9:36 pm

Russia RTD coffee market: Nescafé Xpress the leading brand during 2012
RTD Coffee in Russia - a new market research report on 2014-04-18 02:40:03
After the leading brand in RTD coffee in Russia, Nescafé Xpress from Nestlé, was withdrawn from Russia as a result of very low volume sales, enabling Lotte Chilsung to take the category lead. South Korean company Lotte Chilsung is the main importer of RTD coffee in Russia. Lotte Chilsung has been supplying RTD coffee under the Let´s Be brand to Russia´s eastern regions for eight years and is currently attempting to generate a culture of RTD coffee consumption in Moscow. The company plans to maintain its leading position in RTD coffee by selling more than one million litres in the country annually.

In 2012, for the first time in four years, the Russian RTD coffee category began to show some positive development. Since the onset of economic instability in 2009, the category has been declining at a steady pace in both value and volume terms. The decline was mainly attributed to the low popularity of this novel drink among Russian consumers. When first launched, RTD coffee was positioned as a higher-end product, therefore since the economic instability, sales of more expensive products declined notably. As a result, the leading brand at that time, Nescafé Xpress from Nestlé, was withdrawn. Although there were only two major companies offering RTD coffee in Russia at the end of the review period, their performance started to show some positive results, leading to a 9% increase in volume terms in 2012.

RTD coffee is a novel category and, therefore, can be regarded as a niche with potential for future development. The coffee culture is likely to continue developing over the forecast period which will mean there could be potential demand for products, such as RTD coffee. However, the high average unit price and unhealthy image of this category will remain the key constraints for its development over the forecast period. It is predicted that RTD coffee will register a 4% CAGR in off-trade constant value terms to reach RUB21 million by 2017.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 529 Words
Related Articles
More From Finance
Arizona Real Estate Stats 2015
COMMENTARY by Tom Ruff of The Information Market Permission is granted only to ARMLS® Subscribers for reproduction with attribution [..] Announces New Trader Counsel Services
LONDON - Jan. 25, 2016 - British financial news source has announced that it will now be offering the [..] Offers Free Advice For Getting Completely [..]
Everyone has some degree of debt to deal with. Some folks have a lot of it, and they need to [..]
Offshore Processing slashes credit card processing costs [..]
High risk and high volume merchants engaged in unconventional trades, such as Adult Content, Adult Goods, Online Casinos, Online [..]
Real-Estate-Yogi Offers Free Advice to Returning Veterans [..]
Veterans of the United States are returning from active duty and need places to live. It is up to lenders [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.