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Sets/Kits in Russia

Russia sets market: 4% CAGR growth expected between 2012-17

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2014-01-29 02:13:03 - Sets/Kits in Russia - a new market research report on

Kalina Concern continued to lead the Russia sets market with a 17% value share in 2012. The company offers a wide range of different sets/kits, mostly containing skin care products. Kalina´s products can be found not only in drugstores but also on the shelves of many supermarkets and hypermarkets.

Russians love giving presents to each other and many of them consider beauty and personal care sets/kits to be the perfect present for any occasion. The growing presence of sets/kits in hypermarkets/supermarkets and in beauty specialist stores led to higher sales. Moreover, producers are offering a wider variety of sets/kits than in previous years, which also had a positive effect on sales and as a result the category achieved 11% current value



sales growth in 2012.

Sets/kits is expected to see a constant value CAGR of 4% over the forecast period. The popularity of sets/kits is expected to grow, as more and more manufacturers actively offer their products in this format. Further penetration of chained beauty specialists and grocery retailing also will support good development of the category. As the overall trend in beauty and personal care in Russia is to use multi-functional cosmetics for different beauty purposes and to save money at the same time, a positive future for the category is expected.

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