2013-01-09 21:40:32 - Sainsbury's - Verdict Company Briefing - a new company profile report on companiesandmarkets.com

Sainsbury´s has performed well in its 2012/13 year to date and we expect this performance to be sustained into the New Year with growth of 7.7% year-on-year. A major driving force behind this growth is the retailer´s focus on expansion in northern England and Scotland where it is underrepresented. Non-food represents a significant portion of this with food growth more challenging.

Report Scope

- Plan your expansion strategy by understanding how and where Sainsbury´s has increased its store portfolio, and the impact this has had on densities.
- Benchmark your performance in food & grocery with detailed key performance indicators across sales and space data for Sainsbury´s.
- Justify and inform development of private label ranges in clothing by uncovering Sainsbury´s activity in this

 

 

area and the impact on sales.
- Compare your allocation of clothing retail space with Sainsbury´s by uncovering Verdict´s data on the space dedicated to over 30 product categories.
- Benchmark Sainsbury´s performance in clothing by using Verdict´s proprietary sales data for womenswear, menswear, childrenswear and accessories.

Key Highlights

Sainsbury´s is seeking to innovate in value while maintaining values. Its new tagline Live Well for Less builds on the value message of the Feed your family for £50.00 campaign and supports Brand Match. Sainsbury´s hopes to change shopper perception of its price positioning, challenging the belief that it is more expensive than Asda or Tesco.

Sponsorship of the Paralympics was a coup for Justin King as the hype of the Olympics carried over to the second games and most events sold out. The sponsorship was not drowned out by competitors as it would have been had it taken a role in sponsoring the Olympic games and the brand was strengthened by the link.

While Sainsbury´s clothing presence is increasing, through rolling out its proposition across its store portfolio and broadening its offer, a comprehensive online presence would have a positive impact on sales and extend its reach even further, particularly to areas where it only has smaller stores which are unable to stock clothing.

Reasons to Buy

- How will Sainsbury´s food & grocery sales grow in 2013, and what impact will this have on market share?
- What are Sainsbury´s plans for expansion over the coming years, and how will this contribute to sales growth?
- How have Sainsbury´s clothing sales and densities developed and how does Verdict see this changing? How does it allocate its space between categories?
- What is Sainsbury´s share of the womenswear, menswear and childrenswear markets? What is Verdict´s value clothing market share prediction for 2012?
- What are Sainsbury´s goals around own brand development and celebrity collaborations in clothing and expansion of stores and online?

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