2012-11-23 11:02:26 - Sales Force Automation (SFA) - A Global Strategic Business Report - a new market research report on companiesandmarkets.com
Global market for Sales Force Automation (SFA) Software is projected to exceed $16 billion by 2015. Despite the economic downturn, SFA market continues to witness encouraging growth as companies find the application as an effective solution to remain competitive in tighter markets. SFA revenues are anticipated to witness exponential growth momentum in the near future spurred by the demand for real time sale decisions and as organizations of all sizes focus on effectively utilizing a diversified and mobile sales force as they expand their geographic footprint and struggle to stay competitive.
Over the years Sales Force Automation (SFA) has evolved into a competitive imperative for several organizations. With increasing globalization, the industry´s critical requirements to integrate front office and back office
operations along with the potential advantages offered by the Internet has facilitated a growing interest in SFA applications. With customers now demanding superior and round-the-clock services, dwindling loyalty has become a natural phenomenon of today´s Web-enabled economy. This has resulted in growing requirement among companies for efficient application integration systems such as SFA that facilitates organizations in automating their daily sale and administrative activities including inventory control, sales processing, contact management, customer management, and sales performance and forecast analysis. More than a quarter of the global sales force is considered as mobile sales force. Heightened competition due to proliferation of players across industries as well as increasing expectations of customers for personalized services are resulting in increasing adoption of SFA by organizations, both big and small. Besides this, regular introduction of new SFA systems as well as entry of new software vendors is expected to foster market growth.
Growth in the SFA market continues to remain grounded despite the prevailing depressing economic conditions globally, as stated by the new market research report on Sales Force Automation (SFA). Driven by the fact that sales is the lifeblood of business, the tough economic conditions have further reinforced the need to upgrade network infrastructure in a cost-effective, yet compelling way. In fact, the economy slowdown has further highlighted the benefits that accrue from an efficient and automated sales force. As cost cutting in CRM is likely to negatively impact sales and service, companies cannot afford to cut down IT investments in this space for long. While the market is highly concentrated in Western economies, emerging markets such as Asia-Pacific and Latin America are rapidly picking up. Asia represents the fastest growing market with a CAGR of more than 12% over the analysis period. Growth in the market primarily stems from nations such as China, Australia, South Korea and India, which are the leading software markets in the region.
Mobile SFA applications lead the charge for SFA applications in enterprises. Mobile SFA has emerged as the second most popular application segment in the mobile enterprise application market preceded only by wireless e-mail. Enhancements in device capabilities such as processing power and extra memory, customers´ clamor for standardized architectures including service oriented architecture (SOA), and adoption of architecture standards are the major growth drivers in the mobile SFA segment. Mobile SFA solutions offer significant enhancement to the performance and efficiency of mobile workforce. Besides the connectivity that mobile CRM solutions offer across the company´s value chain spread in diverse regions signifies a favorable value proposition for investment. Innovations in software as well as technology are also broadening the horizon of SFA application, contributing to the deployment by larger number of organizations.
The CRM and SFA markets are dynamic and highly competitive with low barriers for entry in the sector. As a result, the number of players operating in the SFA software market is as myriad as the solutions available in the market. Competition in the market has intensified further in recent years as pure play vendors continue to battle to add value, and strengthen position in the regional and global markets.
The report titled Sales Force Automation (SFA): A Global Market Report provides a comprehensive review of major markets, current market trends, key growth drivers, recent product introductions, recent industry activity, and profiles of major global as well as regional market participants. The report provides annual sales estimates and projections for the SFA market for the US, Europe, Asia-Pacific and Rest of World. Leading players profiled in the report include Microsoft Corporation, NetSuite, Inc., Oracle Corporation, RightNow Technologies, Salesforce.com Inc., and SAP AG.
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