2014-03-20 16:04:03 - Latin America B2C E-Commerce Report 2013 - a new market research report on companiesandmarkets.com
Total regional B2C E-Commerce sales in Latin America was close to EUR 30 billion in 2012, with a double-digit growth expected this year and further growth projected in the period for the next several years.The middle class in Latin America has grown significantly in the last decade. The rising middle class has grasped the Internet as a connection to the world - Latin America is the leading region worldwide in Internet usage growth, with an increase of over 10% in March of this year compared to a year ago. The Latin American region is expected to rank fifth out of five world regions in B2C E-Commerce sales this year, but by 2017 it is forecast to rise to fourth place
in total sales, passing Central and Eastern Europe in terms of market share. There were over 40 million online shoppers in Brazil in H1 2013, with the number expected to top half a hundred millions by the end of 2013. The B2C E-Commerce market grew by a two-digit percentage in 2012, with higher growth expected in 2013, to reach a small two-digit number in EUR billion. Internet penetration encourages further growth of E-Commerce; over half of the population is expected to be covered by Internet access by the end of this year. Price comparison websites were popular among internet users, with the highest ranking site having more visitors than the sites of top retailers. The leading product category among purchasers in Brazilian B2C E-Commerce in 2012 was household appliances, however, in the first half of this year fashion and accessories went to the forefront in sales.
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