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Sales value in the Netherlands car rental industry declined 4% during 2012
Car Rental in the Netherlands - a new market research report on 2014-03-26 11:01:01
Europcar remained the most important player in Dutch car rental in 2012. The company has the largest fleet size in the Netherlands and leads in value sales and fleet size. The company is also very strong in promoting its partnerships such as those with the Thalys rail service and Accor Hotels, and continues to offer seasonal discounts and promotions.

Car rental had a bad year in 2012 especially compared to 2011 as the sales value declined by 4%. The impact of the economic crisis on car rental was a major issue. It was clear that car rental continued to suffer as value sales did not reach the same level as pre-2009 when the financial and economic crisis reached the Netherlands. The consequences of the economic recession were predictable and car rental suffered. In 2012 it registered a further decline due to adverse economic circumstances after a minor improvement in the previous year.

The prospects for car rental in the forecast period are negative yet still expected to perform better than the historic review period. Expectations are that there will be a further period of austerity with consumers and companies alike and this will have negative consequences for car rental. Many companies and consumers see car rental as non-essential when it comes to travel while expenses such as transport and accommodation are unavoidable.

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