2012-10-10 00:04:44 - New Consumer Goods market report from Euromonitor International: "Sanitary Protection in Thailand"

Sanitary protection recorded steady value growth in 2011, mainly due to the attempt of manufacturers to attract consumers by meeting untapped demand of Thai women in terms of comfort, absorbency, size and cost. In general, Thai women are becoming increasingly health and hygiene conscious. The sudden rise in demand in the last quarter of 2011 as consumers looked to stock up on products as a result of flooding also helped to boost sales.

Euromonitor International's Sanitary Protection in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and

offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/468101_sanitary_protection_in_thailand.aspx


Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

SANITARY PROTECTION IN THAILAND
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2006-2011
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2006-2011
Table 3 Retail Sales of Tampons by Application Format: % Value Analysis 2006-2011
Table 4 Sanitary Protection Retail Company Shares 2007-2011
Table 5 Sanitary Protection Retail Brand Shares 2008-2011
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 8 Sanitary Towels by Type of Use: % value analysis 2006-2011
Executive Summary
Recent Trends Within Tissue and Hygiene Are Optimistic
Flooding Erodes Consumer Confidence
International Players Take Control Thanks To Enormous Resources
Hypermarkets Continue To Increase Bargaining Power
Positive Factors Foreshadow Upward Trend Despite Some Downside Risks
Key Trends and Developments
Afh Products Support Environmental Friendly Trend
Impact of Flooding Hits Tissue and Hygiene Hard in Last Quarter
Brand Loyalty Reportedly Modest Within Tissue and Hygiene
Hypermarkets Leads Tissue and Hygiene Sales
Branded Players Focusing on Meeting Untapped Consumer Demand
Market Indicators
Table 9 Birth Rates 2006-2011
Table 10 Infant Population 2006-2011
Table 11 Female Population by Age 2006-2011
Table 12 Total Population by Age 2006-2011
Table 13 Households 2006-2011
Table 14 Forecast Infant Population 2011-2016
Table 15 Forecast Female Population by Age 2011-2016
Table 16 Forecast Total Population by Age 2011-2016
Table 17 Forecast Households 2011-2016
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 20 Tissue and Hygiene Retail Company Shares 2007-2011
Table 21 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 22 Penetration of Private Label by Category 2006-2011
Table 23 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 24 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

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