2012-09-25 09:13:31 - Santander UK Case Study: Becoming a Major Force in the UK Banking Sector - a new company profile report on companiesandmarkets.com

Santander has established a significant presence in the UK predominantly through acquisition. It has chosen to pursue a price/product-led strategy rather than using quality of service as a differentiator. Furthermore, the bank has utilized a highly visible and successful marketing campaign to make this known to potential new clients. Santander remains primarily a retail bank.

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Highlights

Santander has established a significant presence in the UK predominantly through acquisition. The process began back in 2004 with the takeover of Abbey and continued with the crisis

 

 

buyouts of Alliance & Leicester and Bradford & Bingley, and the ongoing EU-mandated acquisition of the RBS retail network.
The bank has chosen to pursue a price/product-led strategy rather than using quality of service as a differentiator and competitive advantage. Santander mortgages, credit cards, loans, and interest bearing accounts are all among the most competitive on offer in the marketplace.
Santander remains primarily a retail bank with relatively little exposure to the areas of the financial markets most affected by recent market turmoil, particularly when compared with some of its peers. The management´s controlled risk appetite has allowed Santander to retain a strong balance sheet.

Your key questions answered

* How has Santander become a leading player in the UK banking sector?
* How does Santander´s performance compare to that of its peers?

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