2014-02-10 02:59:02 - Saudi Arabia Consumer Electronics Report Q1 2014 - a new market research report on companiesandmarkets.com
A government policy to reduce Saudi Arabia´s reliance on foreign workers is having a negative impact on the sales of mobile handsets in the kingdom. Local retailers are reporting that their sales have nearly halved as a result of this. Saudi Arabia´s high mobile penetration rate has been largely boosted by the presence of a large number of foreign workers, many of whom were not included in official population statistics. BMI sees the government´s move having a negative impact on mobile device sales as well as total mobile subscriptions in the market; however, we expect average prices to rise as a result.
Headline Expenditure Projections:
- Computer Hardware Sales: US$2.2bn in 2013 to US$2.6bn by 2017. Lower PC sales growth in early
2013 still weighs on our forecast, but this will partly be offset by strong tablets sales during the same period.
- AV Sales: US$3.4bn in 2013 to US$4.6bn in 2017. The latest flat-screen TVs and home cinema systems will continue to generate strong growth in the country´s outlook and maintain AV as the key component of the consumer electronics market.
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